What is the Enlightenment project and how did it impact upon Christian Essay

What is the Enlightenment project and how did it jar upon Christian Theology - Essay ExampleCreative and critical thinking is an essential tool in analysis of morality, since all its aspects are related to the basic human understanding the theme of all initiation and nature given the universal belief of a superior being. It is in this perspective that the philosophy of the dedicated trinity resulted in a deep examination of the biblical information and the church in general. 2 different factions of Christians have fill in up, one grouping believes in the trinity that has God the father, the Son and the sanctified Spirit. This group is referred to as the Trinitarian group (Leupp 2008). The other group which believed that God is one distinct being has come to be referred to as the Non Trinitarian group. A heated debate has always ensued when the existence of the two groups is discussed or debated. The Trinitarian group can never visualize God as a single distinct person. Olson argues that a non-Trinitarian origin God would need a world as his counterpart because personhood is a mystery of relationship.The statement raise says that man is equal with God and his Godhead and with humankind in his manhood. The existence of the two groups is actually the origin of Christian theology. As Christians realized that different groups had different beliefs, the ahead of time scholars dug deeper into the Bible history and in particular the different propositions it had. This started out as reflections on the implications and what the Christianity doctrine means. This insight started out as early as in during the era that the New Testament was written. Different episodes that Jesus taught on the Christian liveliness guided the early church on the way they could live their lives in a way that their faith and convictions supported. Similar any other area of study, Christian theology has evolved from early introduction to Christian theology over the years, patristic theology, medieval Christian theology, western theology and ultimately into the modern Christian theology. It is in the context of modern theology, that the enlightenment project first emerged. The enlightenment project has dominated philosophy in the recent three hundred years promising a conception of rationality independent of historical and social context and independent of any specific understanding of mans nature or purpose (Costa 2005).The enlightenment indicated tremendous changes which were known as the Copernican Shifts. These changes signified complete shifts in how the Christians viewed the world. These changes brought not bad(p) differences between various scholars and Christian theology experts. People abandoned their earlier ways in the wash of the new beliefs. An aspect of the Christian living that changed is the revolution in thinking. This revolution brought about some pregnant shifts A shift in authority. Before the enlightenment, two traditional sources of au thority existed the classics and the bibl

CPS Conservatorship Worker Personal Statement Example | Topics and Well Written Essays - 250 words

CPS Conservatorship Worker - Personal Statement ExampleThe author of the paper states that the ability to transplant the society and protect the rights of the children is essential and fits adequately with his moral and professional requirements. The researcher s Bachelor grade of Social Science in Criminology has prepared him to deal analytically with complex issues and to approach various problems in different methods. The authors studies equipped him with excellent investigatory skills and communication skills due to numerous base works and class participation. His previous employment as an Office Assistant prepared him professionally on how to deal with demanding schedules while maintaining healthy working relationships. Additionally, the author worked as a teller where his computer skills were change significantly. The researcher will increase efficiency by dedicating resources to the intended course of the agency. The authors investigative skills will enable him to close nu merous cases at the stipulated time while his interpersonal skills will be aimed at developing more intimate employee relationships so that they can work on a parking area agenda. The researcher also seeks to develop a successful career with DFPS while achieving excellent children care and changing society by ensuring that children are socialized in favorable environments.

Where the Wild Things Are Essay Example | Topics and Well Written Essays - 500 words

Where the Wild Things Are - Essay ExampleInitially, Sendak wanted to put horses in place of unfounded things, but he abandoned the idea as he realized he could not grow horses better than erroneous beasts and mosters.As his mother locked him up in his style without offering him supper, he had an indispensable desire to conquer his fear of wild things. Therefore, in his subconscious mind, he decided to confront them. The conversion of room of limited capacity into a world as vast as accommodative of sea, jungle and the wonderland upright of wild things is all Maxs fantasy.As the ship took Max to the land occupied by wild things, he visualized the most fearful images of wild things in their extreme aggression he had for long been fearful of. Particularly from a childs perspective, the way author narrated the rage of wild things is captivating. Beasts with large rolling yellow eyes and cluttering pointed teeth are the typical images of wild things that folk tales conventionally m ake use of. It is so because for children, rage reflects in the eyes and jaws of wild things. However, Maxs subconscious had taken him to the land of wild things, not to get frightened, but instead, to frighten them. So he stunned the wild things by giving them a uninterrupted stare.The author has a substantial reason wherefore Max can frighten the wild things by staring at them without blin index. The reason is that when we, as adults, gravely forbid the children from doing something, we tend to give them a stern look, and try not to blink our eyes. This conveys a solid message to the children that we mean what we say. Likewise, Max conveyed his message to the wild things that he ought not to fear them. This made him the king of wild things and he ruled them. This is when, Max conquered his fear of wild things.Although Maxs mother had penalize him, yet he always knew she loved him by heart and would not leave him hungry. He did not see his mum put supper in his room. Even

Wk4Dis Assignment Example | Topics and Well Written Essays - 500 words

Wk4Dis - Assignment Examplehe tasks and resources needed to realize the strategic goals, budget plan lucubrate how the resources will be acquired and distributed across the various tasks and departments. Therefore, budget planning jocks the brass realize the tasks that be small in the operational plan by allocating human and financial resources. Budget thus planning helps the governance prioritize the activities included in the operation plan based on the required resources and expected returns.Since organization thinking is a holistic approach in understanding the organization, it helps improve operation decision devising by examining the interactions between various parts of the organization. It helps show how a change in one theatrical role will affect other sections in the organization, thereby allowing for well informed decision making. For example, through the establishment thinking approach, an organization will understand which areas modifications need to be made. I n addition, system thinking allows for an organization make decisions that tackle the specific cause of a problem or specific areas where the problem lies since the finished system is analyzed.Deliberate strategies involve the set of intended actions that are taken after careful planning and deliberation. Deliberate strategies require that actions undertaken are not influenced by external forces, and must be accomplished as originally earlier agreed. For example, as noted in the article by Moore (2011), deliberate strategies are hypothesize based on a preexisting model that is made to fit the organization or industry. sudden strategies on the other hand are those decisions taken and adapted over time and are not intended. This involves the organization understanding what best works in practice, and such actions are not pre-planned.Emergent strategies are useful in a future strategic planning process because they help the organization when plans fail. These strategies help the org anization cope with unexpected events or

Matrix Organisation Structure Essay Example | Topics and Well Written Essays - 1000 words

Matrix Organisation Structure - Essay interpreterDavis and Lawrence (1977) had defined matrix as, any scheme that employs a multiple command system that acknowledges not single a multiple command structure but also related support mechanisms and an associated giving medicational culture and behaviour patterns (qtd. by Miner, 2007 p.254). Such structure is adopted by organisations involved in complex nature of melodic phrase or operations. For example, armed forces, construction industries, management consulting firms etc adopt matrix organisational structures. Matrix organisational structures are said to leave evolved many decades ago and the most quotable example is the result of President John F Kennedy rent that stated, a man on the moon within ten years (Norton, 2007 p.82). As shown in the figure, beneath each function, managers responsible for various functions simultaneously report to the functional head as well as a project manager. Each project manager is responsibl e for similar or specific activities carried prohibited in each function. So, this is two-dimensional role for project managers as well as managers of specific function. It is for the most part opined that matrix structures are easier to be implemented in smaller organisations, but many large organisations gather in successfully adopted matrix organisational structures across the globe few examples include Microsoft, Intel, BMW, Procter & Gamble (Galbraith, 2008). Galbraith asserts that matrix runs on social capital, personal networks and reasonable levels of assert (2008 p.209). Factors that impact success of matrix structure include organisational culture, leadership, discourse, cooking and coordination, and even HR practices. Huffmire and Holmes (2006) quote Intel as a perfect example stating, Intel has a matrix organisation structure on gain of a divisional on top of a functional organisation structure, yet it works, because Intel has a culture of excellent team work (p.6 4). Secondly, strong leadership at the top of matrix structure is extremely important because the most common issue that surfaces matrix structure include conflicting interests and approaches by equally competent and expert personnel. Leaders should be able to build trust and gain acceptance by all team members. Leaders knowledge and expertise are demand for providing training and infrastructure to sustain the matrix. Leaders role is crucial in managing power distribution and conclusion and role clarity. Role of communication in matrix structure is at various levels such as formal and informal communication as well as cross-functional coordination. For example, BMW adopts cross-functional career development practices that facilitate run of people upwards and lateral in order to improve their interpersonal network and informal communication (Galbraith, 2008). From planning and coordination perspective, matrix structures require alignment of goals of different functions with organi sational goals. To achieve this, matrix organisations follow a give voice goal setting processes and effective joint planning activities. In matrix organisations, all human imagination practices foster team working culture, as seen in Goldman Sachs (Galbraith, 2008). Matrix organisation

National Curriculum Science Essay Example | Topics and Well Written Essays - 2750 words

field class acquaintance - Essay ExampleIn the UK, national curriculum was introduced in England, Wales and Federal Ireland following the testimony of Education Reform be 1988. However, the independent schools do not follow the national wide curriculum as they are free to point their own curriculum. The internal Curriculum is only applicable to pronounce schools of the entire local education authorities. The Science Enquiry 1 came into existence after the introduction of the National Curriculum. A basic curriculum of the national curriculum and religious education is required to be taught to completely state students according to the Education Reform Act 1988. The main aim of the National Curriculum was to determine that completely pupils in the UK cover certain basic material and as time went on all state schools had adopted the National Curriculum in their system. Teachers are expected to set learning and dogma objectives that are challenging, realistic and relevant t o the group they are teaching according to the Standards for the award of qualified teacher status. These objectives can be set by taking into consideration the level of the pupils, their expected achievement unitedly with their current and past achievements. The entire paper allow discuss the intended missions and objectives of the National Curriculum Science in relation to Science Enquiry 1 especially in chance upon Stages 1 and 2. A National Curriculum usually sets issue a statutory entitlement that is supposed to be learned by all students attending state owned schools.... The entire paper will discuss the intended missions and objectives of the National Curriculum Science in relation to Science Enquiry 1 especially in Key Stages 1 and 2. National Curriculum Science 1A National Curriculum usually sets out a statutory entitlement that is supposed to be learnt by all students attending state owned schools. It has set target that are supposed to be achieved at the end of each k ey form. The curriculum overly states how the students are going to be accessed as far as performance is concerned and how the performance will be reported. For a National Curriculum to be effective it should be in a baffle of telling elaborating the kind of skills and familiarity that will be gained by students and this is useful information to parents, pupils, teachers and even employers. Initially, England, Wales and Northern Ireland education system was governed by Butler Education Act 1994 which was replaced by Education Reform Act 1988 that was implemented in 1988. The following are the main provisions of Education Reform Act 1988. By studying Science, the pupils are able to understand the nature of the universe hence they are in a position of understanding the world. When pupils at the foundation stage study science, they develop a crucial knowledge and skills that enable them to make sense of the real world. This facilitates them to learn other subjects in science such a s ICT as they lay a good foundation that is necessary for their understanding. At this stage, children have an opportunity of solving problems, do experiments, plan, make decisions, predict and ask question in a wider context. It is still at this stage that pupils

An appeal letter Essay Example | Topics and Well Written Essays - 1250 words

An appeal letter - Essay Example individually essay would be further discussed in the following paragraphs. Moreover, this appeal shall justify how the three essays achieved the goals set for this portfolio. A Response The A Response essay discussed the comic AD New Orleans After The alluvion which was written by Josh Neufeld. This essay focused on summarizing and identifying the sources strategies and analyzing the work specifically its format, topic, context, distinctions and doubtfulnesss. In addition, the response essay elaborated on how the arrangement of pictures and texts affected the understanding of the readers. The following paragraphs shall plant how the essay was able-bodied to critically analyze the work by Neufeld. In a scene from the comic, the writer was able to clearly portray the significant difference between the policemen and the ordinary peck. On page 135, cardinal images show how well the policemen were dressed, which indicated their high status in the so ciety (Neufeld 135). However, the ordinary muckle appear unwell, hungry(p) and thirsty. An outstanding theme is shown in the comic as shown by the writing attitude and layout of the author. It appears that the government was not giving much attention to providing its citizens with the basic needs for mere survival (Neufeld 135). In fact, thugs were the ones helping the people after the deluge rather than the governments operatives. The people affected by the deluge appeared to bring an overall mood of sadness and hopelessness. Men were not even able to shave their beards or peel up the trash. Towards the scene where the people realized they were meant to be left to die, their sweaty appearance indicated how nervous and uneasy the people were. Moreover, the sweaty lady who was smoking also indicated anxiety and showed how uncomfortable the situation is, both physically and psychologically (Neufeld 143). steady worse, the same lady was a well-educated guidance counselor. However, her actions, specifically cursing and smoking, showed how intolerable the situation is for her. As the story ends, it appears that nothing was actually accomplished for the welfare of the people (Neufeld 153). The people were left to die, which in itself raises the question Why would the government leave the people to die? It appears that the story aims to show that the government only cares for the fertile and not the poor who are in greater need of help. The rich were able to help themselves draw the deluge through cars and planes, while the poor were left in the scene to suffer and cope up with the situation and environment. Furthermore, the government did not really do anything to aid the poor instead, they were left to die. Clearly, this essay was able to analyze the work by Josh Neufeld in detail. First, a brief summary was provided in the orifice paragraph. The developing paragraphs were able to discuss indirect meanings that were hidden in the way the author wrote and arr anged the texts. In addition, the essay also elaborated on the format, context, strategies, and questions. The Solution The Solution essay elaborated on the member written by Peter Singer entitled What Should a Billionaire Give - and What Should You. Similar to the earlier essay, a brief summary was also provided in the opening paragraph of

The analytical essay of the movie The History Boys Assignment

The analytical essay of the movie The History Boys - subsidization ExampleThe essay explores the dramatic elements, theme, and meanings of the film, specific aloney for four main characters, Hector (Richard Griffiths), Irwin (Stephen Campbell Moore), Dakin (Dominic Cooper), and Posner (Samuel Barnett). Their sex produces inward conflicts that frustrate with outer conflicts with social norms, norms that the basic institutions of society, specifically schools and religion, define and control. The dramatic action is the pursuit of knowledge in education and life and the changes that come from knowing and becoming. The theme of the film is that the purpose of education is to not take what is known, but to help students know the unknowns rough their society and their identities because this mindset makes them critical of knowledge and truth and mass medium to the vast gender and knowledge imbalances in society. Dramatic action occurs through the action of characters on their home(a ) and outer conflicts about their identities and their knowing of the purpose of education to their identities. Education is supposed to help students and teachers learn what they do not know yet, so that they can become whole individuals. The through action of Irwin is that he changes because he learns that as a teacher, he should not forget his own personal growth. After Dakin and his friends learn that they all passed their respective university entrance tests, he confronts Irwin and offers an indecent sexual proposal. Dakin makes a strong remark on how unlike Irwin is as a history teacher and as a man because he is more convinced(p) and more of a risk-taker as a teacher than as a gay man (Cusack & Hytner, 2006). Irwin is clear struggling with his gay identity, which he seems to be ashamed of. After the sexually-charged confrontation with Dakin, however, he becomes more ad-lib with his identity, when he rides with Hector on the latters motorcycle. The riding act means that Irwi n is no endless ashamed of his identity because the purpose of education for him is to learn who he is. Dakin has action through understanding that he does not have to know his exact gender to be comfortable with himself because gender and education ar both fluid complex processes in life. When he talks to Irwin about the sexual tension betwixt them, Dakin underlines that he is not completely gay Im not, but its the end of term Ive got into Oxford I thought we king push the boat out (Cusack & Hytner, 2006). Dakins main conflict is his rigid sense of heteronormativity, which involves the validity fixed on heterosexual relations. In reality, he struggles with his bisexuality. Both Irwin and Dakin are unravelling their sexual identities that they have repressed, and it is their education about sexuality that releases them from the bondage of heteronormative gender norms. Hector and Posner have the same gender conflicts, being gay in a world of masculine education. Posner struggles with his sexuality that he does not want to control, while Hector struggles with his sexuality that he wants to control, but prefers not to because of his justifications that they are mere sexual baptismal rites. Posner confesses to Irwin that he is gay and in love with Dakin, and that he does not want his gay sexuality to be a phase (Cusack & Hytner, 2006). His inner struggle is more connected with his sexual insecurity because of his social circumstances. Posner is aware of the prejudice against gay quite a little

How is Gender, Class, Race and Ethnicity Signicant in America Today Essay

How is Gender, Class, Race and Ethnicity Signi substructuret in America Today - Essay ExampleIt is thereof important that the society is able to plan for its operations taking into consideration the abilities of its members. According to Wade (96), these be aspects of identity but all in all they create a distinction between individuals. there is the positive and progressive focal point of consideration of these factors of distinction and there is the negative and retrogressive consideration. This is purely a matter of perception it is that of a person either seeing a half full sparkler or the half empty glass. This paper because seeks to find out the relevance of these major distinctions in America today. Introduction Identity is the first strength that a human being has. One can not determine what identity he is given by nature. We have no ability to take on the social class in which we are born. We have no power to predetermine the race, the gender and the ethnicity. temper ament predetermines this to come upon its own balance. The balance is achieved because of all the factors that are given come with abilities that are pertinent to the reaping and development of the surrounding of the given entity. To understand the importance of this factors of identity it important to check the inner elaborate of each one of them. In social planning it is important that a government that has been mandated by the flock to protect the minority. Among the distinguishing factors come the factors that define identity. The actual number of the people under a given social stratification gives the government an insight on what provisions to make (Karim pg1). Gender According to Gurian (10) the fact is a community is stratified in twain categories it is either one is male or womanly. The art of people of the 2 genders working together is based on core strength and not science or ingenious ability. Nature has predetermined that the two genders complement each other in a natural way and therefore such are there abilities. In the issues of leadership men have been known to be decisive and this has been highly complimented by women who take their time to analyze and consult. This is the fall back fact of state in the world. There are societal issues that affect only the a specific gender therefore for the government to be able to make applicable legislations and provisions it is important that the issue at delve is uplifted and therefore observed in a positive light. Is this is undertaken then it is clear that all the relevant structures to address those specific issues effectively. Traditionally the issue of gender has been a competition platform of the two sexes. save with the modern times and the female gender having made significant advances it has come to be appreciated that the two need each other for the betterment of the society. This however has not been fully achieved as there is til now need for affirmative action in favor of the female gender. It is still normal to see the female discriminated against as a result of their gender. This has been so despite the fact that the world has come to accept that the apt ability of an individual is not based on gender (Glenn pg 4). The mandate of the government is then to fall the stereotype minds set and give the same opportunities for the two genders to have fair competition for the resources that can be available to the society. The significance therefore lies in the planning and implementation of all the aspects that are important to achieve the parity

Linguistic History And Affiliations Of Southeast Asia Essay

Linguistic History And Affiliations Of southeastern Asia - Essay ExampleIn light of the fact that in this part of the world, languages be known to be used as language cultures, it is imperative to define the broad area we will be studying. locomote South from North, the countries may be grouped as follows (Goddard, 2005 p. 53)In this context, let us discuss how many languages on that point are in this broad geographical area. While most people would not be able to come up a number more than twelve, the fact is that this would hold true if were to prate only about national languages. These languages being the official medium of communication for spheres concerning governance, education, and media, may be change integrity into Bahasa Indonesia, Bahasa Melayu, Tetum, and Portuguese in East Timor, Philipino or Tagalog, Burmese, Thai, Lao, Khmer, Vietnamese, Chinese (Modern Standard Chinese), Korean and Japanese.But the truth is that, if we are to delve deeper into the matter, we wi ll find that the total number of languages is a lot greater than most of us can imagine. This is owing to the inclusion of hundreds of minority languages spoken in the hills and jungles, as well as the languages of the equivalent figure spoken in China, the Philippines, Indonesia, and various other countries of this area.From a genetic point of view, the languages of East and atomic number 34 Asia are much more varied than those of Europe or America. To determine how many language families there are in this area, we would have to set aside various complications and say that there are essentially six broad families. These are Austronesian, Mon Khmer, Tai Kadai, Tibeto Burman, Sinitic, and Hmong Mein. Apart from these, there are several major languages whose pipeline is unclear like Japanese and Korean. Further, loan words also form an integral part of these languages as linguistic echoes of past cultural jobber, where the nature of the loan words can speak volumes of the kind of contact enjoyed.

Visual Art Essay Example | Topics and Well Written Essays - 1000 words

ocular Art - Essay ExampleThe Egyptians were the earliest people to invent pictorial forms of expression (hieroglyphs). These hieroglyphs were helpful in translating the complex human expressions into symbols, which had a more defined meaning for each symbol. A suitable sequencing of much(prenominal) symbols, thus became the earliest form of communicable require verbally language. The society progressed, and so did this language. The strategy of symbols gave birth to the system of letters (or alphabets), and a combination of such letters (words) gave rise to an increasing number of possibilities of expression. Later, with the integration of the societies, it became prerequisite to extend the reach of this written expression by making it portable. Initial forms of portable writings, such as clay or stone tablets, gave way to the easily portable papyrus texts. With the advent of inventions like the opinion press, and the development of paper technology, the written word acquired a universal reach through books, newspapers and opposite media, and became a firmly established form of communication and expression.However, human perception and expression is neither bound by the written word, nor by logic. The flights of human mind continue to depend on imagery, and the interpretation of its innumerable shades. This is show by the strong presence of visual depictions, such as sketches and paintings of portraits, ceremonies and other events like wars, alongside written text, since ages. As the paintings and sketches were usually commissioned works, they had an element of glorification of reality.During the later half of the nineteenth century, the essential theoretical account of the society was undergoing vast changes due to the innovations in the communication technology, and the resultant progress in industrial and frugal activity. Therefore the invention of the photograph during the same period found an instant appeal with the masses. It could stir up emo tions like never before, because of its visual projection of reality. Unlike sketches and paintings, it projected the society in all its manifestations, the good, the bad, and the ugly. It could create the same impact on the literate masses and the not so literate. Since language was not a barrier, it had a universal reach. Gradually, it became possible to transmit the photographs all over the world, at comparatively lower costs, giving it a universal appeal. Through the concept of photojournalism ushered in 1856, people got a feel of the real action, when they viewed pictures of war, grand ceremonies, accidents and other important events from all over the world, sitting right in their homes. No amount of written count could have produced the same impact on their psyche, as the visual one created by the photograph. Hence it would be apt to state that Photographs may have placed greater importance on the visual over the written. A picture, after all, is worth a thousand words.Never theless, just as a masterpiece of painting still needs a title in words, the visual impact of a photograph, though superior, is greatly enhanced, if it is supported by written words.The spread of the Photograph and rise of consumerismThe nineteenth century dictum a tremendous change in the lifestyles of people. The industrial and technological revolution spread to distant and outback(a) places, facilitated by railways and other transport systems, so as to tap

Leadership Motivation and Performance Essay Example | Topics and Well Written Essays - 500 words

Leadership Motivation and Performance - Essay ExampleTeachers likewise encourage students to improve their class and exam performances. Encouragement acts as a positive feedback for students that makes them repeat their performances in order to meet their teachers expectations. Encouragement motivates students to excel in their educational careers by present good grades.Here, one point that is worth mentioning is that teachers should always have strong set of perceptions so that that crumb use their thinking abilities to design task-oriented and easy to understand learning methodologies for students. They should use their perceptual skills to identify hole-and-corner(a) potential of students and use them to refine their learning abilities. Moreover, they should have a variety of strong attributes that can scoff their students and eventually improve their personality traits.Teachers can definitely become more effective by becoming more aware of these processes. They can use thei r cognitive and perceptual sets to solve their students learning difficulties, as puff up as to formulate new learning strategies for them. Similarly, they can use their level of performance expectations to change their belief strategies accordingly and bring the desired cash advance in their students performances. Moreover, they can also use their personal attributes, such(prenominal) as, creative and innovative thinking, openness, commitment, integrity, visionary outlook, and dedication to improve their teaching style and eventually bring improvement in students class and exam performances. Teachers must be the perfect role models of honesty and integrity (Slick, 2011). Students go to schools for learning and personality development. They not only learn things from their syllabus but also from their teachers who are their literal mentors. When teachers will have a strong and influencing personality, students will definitely like that and will try to collect as much personalit y traits of their teachers as they can. Therefore, perceptual set,

Ethics Paper Essay Example | Topics and Well Written Essays - 500 words

Ethics Paper - canvas ExampleThe ethical responsibilities I have to the families of children would c completely for me to contact all parents involved but chiefly the lesbian mothers in order to let them know what is going on in the classroom and what class of treatment their child is being exposed to. The family of this child deserves respect due to its individual beliefs and child-rearing values, and should be passing engaged in the solution to their childs classroom problems. I would ask these parents what their reaction to this look of the childs peers is, and if they have any specific course of action that they would like to take or ask of me. I would be sure to make receptive that I am in a position to do everything possible to help them and their child find a solution to this that fits their expectations, and am non coming to them without my own determination to resolve the issue. If they had no special expectations I would furthermore make clear to them that I can be relyed to adhere to the ethical code of keeping mutual trust while completely respecting their families values as well as their childs individual character. My following course of action would be to speak with the parents of the other children involved, and explain to them that as a teacher I operate by an ethical code of conduct that requires me to have a special, open, and considerate position towards all children in my class.

Explication Essay - comparing two poems of similar theme

Explication - comparing twain poetrys of similar theme - Essay casefulWhile this seems as a leveling of cope with the other material needs of life, what Millay seeks to do is to smudge love at a higher level than these needs, without denigrating the importance of these basic needs of gracious beings who are unable to resist wants past resolutions power (Millay, 730). In the sestet, she makes this clear by stating the indispensable nature of love by stating the fact that unlike other needs of human beings, love is still not a commodity that the vote counter of the poem can trade in the marketplace. The narrator ends the poem by stating that she may do so, only would rather not, thereby placing the tension between the two sparring needs of human beings.made in the name of love. In the first seven couplets of the poem, the poet, in images that are overtly sexual, describes the narrators love for a woman that is absent in the poem, but can be called a silent presence. Throughout these verses, the poets ideas about love are disturbing, since some(prenominal) of them include the incarceration of the lover. The urge to mesh the lover in a cell under lock and key in particular, ruins the intentions of an obsessive lover (Brodsky, 734). Brodsky also reveals the intense sexual energy that the narrator of the poem has, pent up in himself, when he talks of the lava relentlessly erupting from his hidden source (ibid). The last lines of the poem, however, reveal the real intent of the poet in writing this poem. It talks of the narrators compulsion to accept the come in that he does, in the life of his lover, so as to circumvent the restrictions that the society imposes on love and its manifestations. The primary nature of love and the sexual urges that are associated with non-platonic love are what the poet seeks to showcase through this poem. The restrictions that the church and institutions of sum impose

Mystery Story Essay Example | Topics and Well Written Essays - 2000 words

Mystery Story - Essay illustrationHello.No. I tried to c totally him all afternoon, barely he didnt answer the retrieve and didnt return my calls. Carols mind began to race. Something was wrong and the misdeeds started this afternoon with Jims absence. It wasnt like him to not call back or submit in touch. What time was he hited Where How There were a million questions racing through Carols mind.He was shot in his office within the past hour. Weve got a suspect in custody. Wed like you to conform to down to the station and talk to us. Kellers tone was far too matter of fact. There was a murder that was being treated as a trespassing.Well send a car for you. Your husband is at the city morgue. We need you to help us with the investigation. The words waited to flow so easily from the officers lips, precisely stuck inside and fouled Carols ears.Mr. Kellers office was a dimly lit hole in a take on by mini-mall. Carol noticed the barren space and lack of any usual business activi ty. The desks lacked all the usual accouterments that make an office run such as paper, pens, and staplers. There was only a clarified laptop computer that sat folded and dusty from lack of use. There was no copier and no newspaperman in sight.We are not sure. It seems your husband was working late when this suspect entered the office. It was probably an attempted robbery, but he set off an alarm when he entered. The metro police were only a mob away and caught him exiting the building. Keller looked at Carol and asked with an air of awkwardness, Did your husband have any enemies Any reason soulfulness would want to kill him Did you know anything about his business dealings Why no, Carol stammered. You said it was a robbery. I dont know any other reason someone would want him dead. He ran a true(a) estate business, and he took care of all that. I didnt know any of his clients or investors.Well, Keller continued, There didnt seem to be anything taken. Your husband still had over $200 on him and a wallet full of assign cards. Doesnt seem like a

Exam paper on business strategy Essay Example | Topics and Well Written Essays - 1750 words

Exam paper on business strategy - Essay exampleIts limitation is that two unassailables of same industry with MBV- strategy do not grow with similar footstep despite opting for similar options. For example, unswervings opt to sail the ocean for cosmos the safest alternate without sailor in the aggroup while ignoring mountain-ing for being less attractive alternative despite having skilled mountaineers. RBV based strategy ignores the guide side of the business. It relies solely on the endogenous aspect and ignores the exogenous factors effect on unfluctuating. Hence, to void the limitation, firm has lent support from both views complementing each other than contrast. Apple Incs success is the strategy being combination of both views. For instance, team with innovative skills exploited the market factors that welcome careens in new dimensions hence giving hit products like iPod, iPad. ANSWER 3 Greiners Theory (1972) refers that firm growth is a subset of six figures each com prising of stable growth followed by a challenge before entering the deliver the goods phase. It suggests that phases occur in series therefore, predictable challenges (evolution) to be accounted in a predictable way (revolution). blotto initially grows with creativity and establishing position in the market and after some time it faces challenge of lead crises. This challenge requires professional management for further growth. Growth in second phase continues to expand with mode and increase in scale hence, leads to issues in managing thing by few personnel. Evolution of structural change mainly with delegation of power becomes the need to maintain survival. Upon delegation development, firm grows through third phase for some time and lands to the control crises. It now requires business to strengthen connections among the business -units to maintain growth in single direction with co-ordination and monitoring. 4th phase of growth through connectivity ends up to red tape issue s and bureaucracy. These issues obstruct growth again requiring management to induce collaborative culture than centralized control. Collaborative culture results firm fostering with more of matrix and team based structures but also ends up once firm has exploited maximum of the internal capabilities and faces internal growth crises. Evolution from this crisis requires firm to shake hands with antonymous organizations to maintain growth. This sixth stage growth, recently added, refers to merger, networks, alliances, outsourcing etc. Growth rate in phases vary from corporation to company and even within company from phase to phase. However, longer the phases harder it will be implement revolution by catering crises. ANSWER 4 resourcefulnesss and Competencies held by organization are all not of match strength when evaluated on the yardstick to provide firm a competitive advantage against competitors. Strength of the Resource Based View refers that resources and competencies that possess value, rarity, inimitability and non-substitutability characteristics, acronym as VRIN, are of immense importance to organization. Organizational strategy aligning VRIN-resources and competencies with external environmental factors form the foundation of success. Successful organization such as Wall- Mart (Strong furnish Chain), Tesco (UK national and supply Chain), Apple (Innovative Human Resource), Starbucks (expertise in providing premium flavour of coffee) have profited globally upon strategically by

Courage Mother and her Children critique Essay Example for Free

endurance pay back and her Children evaluate Essay fuck off Courage and Her Children by Bertolt Brecht took place during the 30 Years War in Europe. The wholly scarper revolved around the survival of a lower class family, trying to live by dint of the harsh war with their canteen wagon business. Each scene in the act upon contained the pointors of religious, honesty, war, loyalty, and family. The theme of M otherwise Courage and Her Children was maternity, due to the fact that Mother Courages sense of coldhearted business caused her drop dead un equal to(p) to protect her children, which led to their conclusions, leaving her all alone in the end. Mother Courage was ever so doing business while each of her children died during the play.This shows that she was to a greater extent interested in her business and money than her own children, and an poser of this can be seen when her thirst for money had caused Swiss to die because she took too long to decide whether or no t to trade her money in for her sons life. Mother Courage was the protagonist in the play, while the war was the antagonist. The war caused Mother Courage to base her living on it. Due to the fact that they were living during a war, this caused Mother Courage to be so focused on devising money, that she cease up neglecting her children.It also caused her to be unable to watch her daughter get wed, since Kattrin could only get married when peace returned and the war ended. War is also the antagonist, due to the fact that is also caused Mother Courage to retire her sons as well. The play was a tragedy because in it, Mother Courages children all perished, and she was go away all alone in the end. In the play, Bretch assigned each of Mother Courages children with a tragic flaw as a result of her failure to learn to choose family over business. The tragedies that Mother Courages children suffered end-to-end the play were Swiss, with honesty, Eilif, with arrogance, and Kattrin, with pity.Mother Courage had to go through suffering of the death of each of her children one by one and was unable to do anything about it. The set of the play was a major contri barelyion to the play. The use of a proscenium stage was the best fit for this type of play since it allowed the hearings to focus on the c calculate of the stage where Mother Courages wagon was. Mother Courages family eternally moved around. However, their wagon was still placed at nearly the same tip on the stage, which tells the auditory sense that they were not moving anywhere because no matter where they moved to, they still confront the same struggles and hardships.Even though the setting mostly remained the same from scene toscene, backgrounds changed from one scene to another, which allowed the audition to know that the scene was taking place in a different location. There was almost always the same lighting throughout the whole play. The only thing that changed about the lights was the brightness the lights were brighter during the day and dark at night. There were some spotlights.However, it only appeared upon the actors who came before each scene, in order to tell the audience what will happen in the upcoming scene. The lighting of Mother Courage Mother and Her Children, was different from the other play that I went to. Usually lights would go off when changing from one scene to another, so that characters were able to get on and off stage, in order to prepare the set for the scene. However, in this play, the lights were still on during scene transitions. Bretch made pulling the wagon in and out of the stage as an exit and enter for each scene, which didnt require the actors to quickly change settings for different scenes.The background sound of gunshots and bombs that were playing throughout the play allowed the audience to feel as if the war was actually taking place during the play. The gunshots sounded very loud, making the audience feel as if it was nearby. Without the sounds, the audience would not have been able to feel the mood of the war. Sounds of gunshots added more effects to the mood of war, giving the audience an the image of how deadly the war was. The play was a melodious play, since there were some(prenominal) an(prenominal) lucks where Mother Courage and some singers in the background sang and play instruments.The entrance to the play was also a song that expressed the mood and feeling of the war. Mother fearlessness sang in almost every scene, to express her feelings. She also sang in the last part of the play when Kattrin died. The costumes of the play reflected the life of the characters in the play. The costumes did not really tell the time period in which the play took place because the characters were just wearing normal types of rural clothes that had many layers, and were attached with many pieces of fabric.The characters in the play had the same outfit throughout the whole play, and this outfit not only showed their p overty, but also the condition of life during the war, due to the fact that they were unable to have clothes to change into. The many layers of clothes worn were everything that the characters owned, and this showed their struggles, due to the fact that they are unable to buy any new clothes.Overall, the play was easy to understand because it was in modernEnglish and there were no accent in the characters pronunciation, which allowed the audience to understand what the characters were saying. Mother Courage struggled throughout her life with her business and children, but ended up with nil due to the war, in which she was favoring. The war had brought Mother Courage the business she needed, but took away her children one by one.

The Kite Runner Essay Example for Free

The kite Runner EssayI will be doing my book review on the book called kite runner, by Khalid Hosseini. The kite Runner tells the story of emir, a young boy from the Wazir Akbar Khan territory of Kabul, who befriends Hassan, the son of his fathers Hazara servant. The story is set against a background of upcoming events, from the fall of Afghanistans monarchy through the Soviet invasion, the braggart(a) number of refugees sent to Pakistan and the United States, and the rise of the Taliban regime. I am doing my book review on the Kite Runner because I think it is a marvellous and very(prenominal) interesting book.The author also describes the settings very strong. Khalid Hosseini was born on 4th March 1965 he is an American novelist and physician from Afghanistan and he is an ethnic Tajik. emeer, a wealthy Pashtun boy, and Hassan, a Hazara who is the son of Ali, Amirs fathers servant, spend their days in the peaceful city of Kabul, kite chip and roaming through the streets. Amirs father, a wealthy merchant, whom Amir affectionately refers to as Baba, loves both boys, but seems critical of Amir for non being manly enough.However, he has a kinder father figure in the form of Rahim Khan, Babas friend, who understands Amir better, and supports his interest in writing. Hassan and Amir are expectant friends. Hassan is also a very good kite runner. Five years later, the Soviet Union invades Afghanistan. Amir and Baba escape to Peshawar, Pakistan and then to Fremont, California, where Amir and Baba, who lived in sumptuousness in an expensive mansion in Afghanistan, settle in a run-down apartment and Baba begins twist at a gas station. Amir eventually takes classes at a local community college to scram his writing skills after graduating from high school at age twenty.Every Sunday, Baba and Amir make supererogatory money selling used goods at a flea market in San Jose. Hassan is killed but his son is in trouble, so Amir goes back to Afghanistan to save hi m. The genre of this novel is action and casualty. Most of the action takes value in Afghanistan. The author described the place where Amir lived you could almost picture his house in your mind. When you chose an adventure book people expect the story to be interesting, fascinating and settings to be described very well also.The novel fits the genre because they play all around Kabul, running away from the bullies and also it is about the flavor of Hassan and Amir, it has the up and downs of their lives. One triumphant day, Amir wins the local tournament, and finally Babas praise. Hassan runs for the last cut kite, a great trophy, saying to Amir, For you, a thousand times over. Unfortunately, Hassan encounters Assef. Hassan refuses to give up Amirs kite. Assef decides to teach Hassan a lesson by flagellation him half to death and then raping him.Amir witnesses the act but convinced himself that he is too stimulate to intervene though its actually the fact that he needs the kit e for Babas praise and approval and he knows if he does intervene, then he wont get the kite and he returns home ashamed, guilty for not being able to help his best friend. He feels that his cowardice in Hassans rape would destroy either hopes for Babas affections, so he says nothing. Afterward, Hassan and Amir keep a distance from each other. Amir reacts indifferently because he feels ashamed, and is frustrated by Hassans saint-like behavior.Already jealous of Babas love for Hassan, he worries that if Baba knew of Hassans bravery and his own cowardice, that Babas love for Hassan would incur even more. This part of the story showed how loyal and brave Hassan was. Amir like reading stories and is a storyteller. He and Hassan play with kites all the time. He is a little bit afraid of the other boys like Assef. I hold in enjoyed this book a lot it has been interesting, I felt sorry for Hassan because he was so loyal and his loyalty had cost his life. The novel was a great adventure story. It is one of the best books I have ever read. By Nima Tajali.

C P Snow and the Second Law of Thermodynamics Essay Example for Free

C P Snow and the Second Law of Thermodynamics sampleThe scientist and the literary quick-witted represent two cultures that are drifting apart from each other to such(prenominal) an extent that each is becoming increasing ignorant of and alien to the other, and because they must represent a embody of make loveledge as a whole, the consequence is that, though specialization, both the scientist and the intellectual are becoming efficaciously ignorant. Analysis Though C P Snow claims to be speaking from a common build between the two cultures that he envisages, I would argue that he is squarely placed in the scientific camp, and is by no means an intellectual. The manner in which he describes the rift between the two cultures has a distinct whiff of shallow optimism about it, which is the intellectual trait of the scientist. He advocates a simple communion between the two camps, which is very much reminiscent of Enlightenment thinking, which, before the advent of modern scien ce, keep that scientific education was the key to overcoming all social ills, and dialogue is but a means to instruct each other.Snow is right in thinking that the two camps had grown apart unawares, and that at unmatchable time the cultured man endeavored to keep abreast of endureledge as a whole. But a fundamental point seems to escape him, and that is that modern science entails specialization, and neither does he suspect that it could be the radix of the problem. While he acknowledges the existence of specialization in science, he tries to make out that it need not be divisive. His advocacy is of a holistic understanding, and on the strength of this plea he wants to effect a negotiation between the two camps.Dont carry your specializations too far, he seems to be truism to both the scientists and the intellectuals, because both the arts and the sciences are important, and adept is in danger of becoming ignorant if bingle loses complete touch with any one of them. The pr opositional content of his plea is correct, but the mistake is to sound it on the platform of modern science, which is divisive in its fundamental aspect. If one is committed to the scientific scene one must live with specialization. We can take his example about the literary intellectual knowing the instant law of thermodynamics as a testing point.He thinks that literary intellectual should at least know this law, which is accepted among physicists as being fundamentally significant. The equivalent feat of for a physicist would be of having read a play by Shakespeare, he suggests. But concentrating on the first point, why should one know the wink law of thermodynamics if one will never question its validity? Science functions by constant questioning, and no scientist is ever trained to carry absolute dictates about with him. A literary intellectual may ascend to it in two ways.He may absorb it as in inviolable dictate, in which guinea pig it would not be science at all. Or he may come to it with the proper outlook of the scientist, which is the questioning one. If on the second trajectory, he may either be captivated by the question, or he may deem it not worth his while. If he is captivated, and he remains honest to his intellectual proclivities, then he cannot but pursue the question further, to the detriment of usual literary occupation. But it is to a greater extent likely that he deems it not worth his while, in which case he returns to the field in which he is proficient and interested.And in due course, through neglect, he forgets how to ground the scientific principle at all. If the hold water is the most natural and likeliest outcome, there is little point in pushing the second law of thermodynamics to the literary man. He has arrived at the status quo of not knowing the law at all, because that is the most natural state of affairs for him. In his situation he has better things to occupy himself with. For Snow to suggest that he ought to know the second law smacks of the arrogance of science, which is an arrogance rooted in naive optimism.Then again, a scientist should except be expected to enjoy a performance of Shakespeare, but certainly not to analyze it. literary understanding calls for a profound understanding of human nature, which is certainly not part of the equipment of the scientist, who is trained to key out still empirical evidence. To tell a scientist to analyze King Lear would only confuse him, and if he act too hard it would blunt his scientific perception. Snow would be better advised to consider the implicit in(p) philosophy of science, rather than external practice of the separate disciplines.It is a tacit understanding among members of the scientific rules of order (of which literary intellectual are a part) that each practice his own specialization. Only the fruits are to be enjoyed by all, and this is the true egalitarian dimension of atomized science. The notion of progress comes from the unde rstanding that the fruits of specialization confer on all, and it is this notion of progress that binds all members of scientific society. In its original conception modern science was delineate as an egalitarianism of knowledge, and apparent loss of this is what Snow is lamenting.But such egalitarianism has not disappeared it has only become impractical for a single person to keep up with the expanding body of knowledge. But more(prenominal) important than knowledge sharing is the philosophy that underpins it, and this philosophy still unites the particle physicist and the Shakespeare man. In calling for a new, and strained, egalitarianism of knowledge, Snow is only betraying his naivete of the world, which is the characteristic naivete of the scientist daring to speak on the humanities. whole kit and caboodle Cited Snow, Charles Percy. The Two Cultures. Ed. Stefan Collini. Cambridge, UK Cambridge University Press, 1993.

Criminological research Essay Example for Free

Criminological research tasteLongitudinal Approach to Chicago Crime Research The Project on Human Development in Chicago Research conducted a research regarding the historical origins of crime using the statistical longitudinal overture eight-year-follow-up from 1993 to 2001 on 11,000 individual(a)s with equal male to female ratio in nine different age gatherings selected at random from 70 different communities and the developmental crime analysis using multi-field approaches from various related studies in criminology, sociology, psychology and biology.The Project is based at Harvard School of Public Health and is jointly sponsored by matter Institute of Justice and MacArthur Foundation. The project attempted to explain the psychological and criminological determinants of the city in rejoinder to the mounting crime rates from the years 1960s to current. In lieu with this, the project too aimed to stripping solutions through the aforementioned multi-disciplinary analysi s combined with therapeutic intervention analysis.Understanding criminal behavior entails acknowledgment of the source (from birth to adulthood), the developmental origin and environmental influences. Main areas for the study include individual differences, influences from family, school, fellow and community, criminal careers, predictions of dangerousness. Data collection is by multistream STORI approachself-reports tests and examinations, observational procedures (surveys and interviews), existing records, and informant reports. Community, as a determinant, is analyzed through systemic social observation.Changes in family structure is measured at several factors including the individual and/or mixed effect of household environment, care providers, key figures , presence of extended family, quality of upbringing, and the relationships within. The involve of racism on construction of identity of the samples was also considered. Gender-specific roles was also investigated why male s tend to be more than violent and the females more into sexual and property offenses their differential response to developmental determinants, individuality, and social behavior with centralise between adolescence-adulthood period.Antisocial behavior as exhibited by criminal behavior is evaluated at traumatic breed (and PTSD), abuse and child development the coping mechanism and resilience and cycle of violence hypotheses is evaluated in outline with this. Aside from exploring the history and patterns of anti-socialism, the project maimed at creating intervention programs at the following age group to prevent recidivism 0-6 (improved social skills and cognitive stimulation) and young adolescents (modeling, peer leader and educ films) young adults (probation and diversion programs).Testing persistence-desistence surmise by using various theories (bio-psych development, social learning and control, social organization, network, rational choice and deterrence theory) with ten seness on peer relations will also be included in the Project. The Project also aimed at creating a pragmatic, large-scale approach for crime prevention by testing their hypothesis on differential social organization, individual differences, peer groups and social networks.The Projects scheme is rather pushful considering that it affects an 8 year statistical analysis, only 200 field experts and one co-sponsor (aside from the federal). While it is true that meta-analysis mint be applicable for such types of study, there are problems in statistical method sampling oddly if the test samples migrated or died before the end of the project. Would the Project resort to attrition analysis?The investigation whitethorn also be weak because it relies on questionnaires and interviews, and most criminals, in reality, rarely talk about their life. engineering should also be assessed for the study. Additionally, the methods used, although very extensive, may be very tiring to the staff. Altho ugh the objectives of the study are great, the methods require extensive staffing and careful management and (detached) association with the samples in the study.Reference Earls, F. J. and Reiss, A. J. (1994). Breaking the Cycle. NIJ Research Report. 91 pp.

The Cola Wars Essay Example for Free

The cola Wars EssayThere argon two well known beverage companies, coconut palm-Cola and Pepsi. They turn over competed well and distributed the beverage market profit for several decades. In the open market, it is difficult to exactly propound which one is the winner within the perfect rival, since both companies use distinct style of promotion and merchandise to expend their markets. The competitive environment of the carbonated woolly drinks started about tierce decades ago. In the beginning of 1960 Coco Cola was dominating the market but this potence was significantly ch aggregatelyenged by Pepsi- Cola. This challenge by Pepsi was state as Cola Wars. During this competitive warfare a variety of harvestings were realized from both sides. Lot of $ amount was exhausted on celebrity advertising and pull down coke changed its formula. The strategical changes occur due to Pepsis challenge to the dominance of Coca Cola. In spite of the particular that Pepsi Cola at tacked on the dominance of Coca Cola in bottled soft drink, both Pepsi-Cola and Coca-Cola choose benefited from this battle due to stimu lated continuous growth of the exertion. During this Cola war both the companies face up lot of problems which we shall discuss in the demoralise of the case study on Cola wars. Brief History of Coca-ColaJohn Pemberton invented the original formula of Coca-Cola way back in 1885. By 1888, three versions of Coca-Cola were introduced. Candler in incarnated the Coca-Cola and started its marketing. Coke achieved the status of national drink in USA. Coca cola bottles sale started in 1984 and in 1955 sale of cans was started. Chattanooga became the origin site for Coca-Cola bottling gild in 1899. In 1985 Coca-Cola attempted to introduce new formula. Most of the consumers liked the taste but so many an(prenominal) ceased the purchasing because of certain reasons , consequently company switched back the new product and gave it the name of Classic Cola. In the 21st century coca plant cola history achieved another milestone and introduced diet coke in 2005 and latter introduced Coca-Cola Zero. During this the company faced may ups and downs in the international market, particularly faced tough competition presumptuousness by PepsiCo and the competition of both companies was give the name of Cola wars . Brief History of Pepsi-ColaLike Coca-Cola, Pepsi-Cola also started in the late 1800. In 1883 Caleb Bradham a pharmacist invented Brads Drink which was latter known as Pepsi-Cola. In 1904 the availability of Pepsi was in the six ounce bottles. The initial growth was not significant compared to Coke. In 1950 when Pepsi was near to bankruptcy, Alfred joined as CEO and a real challenge to coke started, Alfred made the goal to beat Coke. In 1963 the company introduced 16 ounce Cola. Pepsi-Cola competed, Coca-Cola through (sirpepsi.com) increased franchise bottling network after 1932 and expended its products range. Pepsi makes an a dvertising history when it introduced first advertising jingle broadcasted nationwide. The jingle Nickel, Nickel became a hit and was translated in 55 languages. In 1964 Pepsi Diet was introduced. Pepsi has increased its product range over the years and the range includes Mountain Dew, Diet Pepsi, Sierra Mist, Aquafina and Starbucks and so on Pepsi has also taken over Gatorade from Quaker Oats in 2000, which is its part of diversification of business.(ezinearticles.com) Pepsi has competed Coke in many frontries and gave Coke a tough time to retain its market share. Now Pepsi Cola stands No.2 in the soft drink market after Coca-Cola and in whatever of the countries it stands No.1.The Coca-Cola Companys Resources and Capabilities Coca-Colas differentiation and competitive advantage are chief(prenominal)ly due to its numerous valuable resources and capabilities.Intangible Resources Coca-Colas gravidest strengths reside in its intangible resources. It is mainly convey to its repu tation and brand equity, that it can differentiate itself from its competitors. In fact, in 2006, Coca-Cola was the worlds most valuable brand, worth $67.5 one thousand thousand, check to research by Interbrand (Grant,2008, p. 134). Its name and products are well known and appreciated in n primeval every single country in the world and its availability enables Coca-Cola to nearly always be at ones shit if desired or needed, just as it promises to do in its mission. It relies heavily on product innovation, marketing and actual scattering systems in its differentiation strategy. This has enabled it to be the market leader since many decades and to maintain this position, even catching PepsiCo up in the race for the 2nd most sold soft drink (Alani, 2011). It has gained not bad(p) loyalty over the years, of consumers who would not drink anything else but Coca-Cola products. In fact, some have become so loyal that when Coca-Cola introduced New Coke with a new recipe, it was a treme ndous failure, underlining that authenticity is more(prenominal) significant to consumers (Greenwald, 2005).Human Capital The Coca-Cola Company has about 139,600 employees globally, working and living in over 100 different countries. As attracting and retaining talent all over the world is one of Coca-Colas most important goal, the company takes overcharge in its leadership and innovation programs, empowering its employees and wanting to create an inspirational workplace. Creativity and passion are some of the core values that are shared across the company worldwide. (The Coca-Cola Company, 2012).Tangible Assets The Coca-Cola Company can count on sound, substantial tangible assets that have even been suppuration in the past few years. or so figures include the firms cash level $12.803 million in 2011 (increased from $8.517 billion in 2010), total current assets $25.497 billion in 2011 ($21.579 billion in 2010) and plant and equipment $14.939 billion in 2011 (compared to $14.72 7 billion in 2010 and $9.561 billion in 2009). (Yahoo Finance, 2012). All these figures show that Coca-Cola can count on vast tangible resources to finance its operations, acquisitions and other activities much(prenominal) as marketing and corporate social sustainability.Coca-Colas Capabilities Coca-Cola has great tangible and intangible resources. Its products, factories, bottling partners and financials are resources that enable Coca-Cola to moderate quality, flexibility and responsiveness. One can count on the firms consistency and worldwide presence and continuous supply. Also, the companys gracious capital and brand equity are other resources that create long-term value, loyalty and performance. These are very the firms core assets, on which it has built its sustainable competitive advantage. All these assets enable Coca-Cola to outperform its competitors consistently by being globally available, coherent, and ripe.Future Considerations The companys history, brand equity, people and partners are assets that are difficult to imitate season being extremely valuable. Also, Coca-Colas most traditional itself is not replicable, as its recipe has always been kept a secret and it has been able to appropriate its resources (through secrecy, increase bargaining power and embeddedness). Its strategy and competitive advantage have been so sustainable mainly thanks to these resources and the durability of its product. Coca-Cola is constantly working on maintaining these advantages in rig to remain the market leader. Its acquisitions (both up and downstream the value chain and horizontally, of diversified products) and its persistent marketing efforts usher the firms intention to remain on top of the industry and tackle all challenges early and innovatively. It takes many of the opportunities it sees, including entering the healthier products market (100 of the latest 800 products it introduced were low calorie or low sugar) and increasing its sustainability a nd corporate social responsibility efforts (consuming water in a more sustainable manner, helping causes all around the world, etc).The Coca-Cola Companys strategy and competitive advantage are extremely sustainable, although some threats do lie ahead. increase competition and lack of resources (or government regulations on these resources) are main issues that the firm will face. Competition from cheaper brands, from more local products, or from healthier, niche brands is really increasing and could decrease Coca-Colas market share considerably in the future. They will need to differentiate themselves even more and focus on their core competencies and assets, which are the most sustainable. The companys new emphasis on environmental and social measures is a great start to increasing the preservation of the planets limited natural resources and increasing its brand equity and awareness.PepsiCos Resources and CapabilitiesIntangible Resources corresponding to The Coca-Cola Company, P epsiCos strategy is mainly based on establishing a differentiation advantage. Its strong intangible resources enable it to be a strong competitor. In fact, its brand equity and other intangibles such as its reputation, strategic relationships with suppliers, bottling partners and distribution centers result in customer loyalty. The performance- and family-oriented nuance (especially visible amongst executives is another asset that leads to firms long-term success, as developed by Morris (2008). The overall awareness and availability of Pepsi products increase the value of this brand equity.Human Capital PepsiCo is a massive company in terms of its sheer size alone, with a work force of nearly 300,000 employees. implementation is strongly rewarded and employees enjoy generous benefits. Communication and collaboration between teams and divisions are facilitated through general nakedness and support for the upper management and executives. Its workforce is well clever and selected f or its motivation and skills. (PepsiCo, Values and Philosophy, 2012)In the light of its executives recent decision to reformulate Pepsis strategy and restructure the firm accordingly, the CEO announced in February 2012 that 8,700 employees would be laid off, spanning over a range of thirty countries, representing about three percent of its current workforce (Huffington Post, 2012). This should lead to reduced costs, increased efficiencies and big investments in marketing and research and development.Tangible Resources One of the main differences between Pepsi and Coca-Cola is that PepsiCo is diversified and has a strong global presence in the convenience food industry too. This enables PepsiCo to have even larger global sales and outreach, with more economic stability and mitigation of risks as a result of all its product diversification. Even when carbonated soft drink sales started to downfall a couple of years ago, PepsiCo still had strong revenues and performance in other sect ors, such as its Frito-Lay snacks.PepsiCos tangible resources can be summarized with some figures. Its cash levels were $4.067 billion in 2011 ($3.943 billion in 2009), its total current assets were $72.882 billion in 2011 and $12.571 billion in 2009) and its plant and equipment amounted to $19.698 billion in 2011 (compared to $19.058 billion and $12.671 billion in 2010 and 2009 respectively). These are lower than Coca-Colas and PepsiCo assets were overall better in 2010 than in 2009 and 2011, maybe due to recent strong investments in Pepsi contiguous and other global acquisitions. (Morningstar, 2011).PepsiCos Capabilities Overall, PepsiCos diversified tangible resources, skilled and intensively trained workforce and strong brand equity lead to its financial control capability and exemplary strategic management of multiple businesses. These enable PepsiCo to successfully manage its large portfolio and stronger diversification which in turn leads to larger sales and revenue, but als o economies of scale and synergies mainly in its research and development, distribution and marketing functions (Grant, 2008). Also, its culture and structure lead to responsiveness and innovation. PepsiCo is capable of ensuring the quality and constant availability of its products in thousands of locations across the world. Moreover, the fact that PepsiCo is involved in different businesses has also enabled it to build on its sanitary new image in many areas which creates even more coherence and credibility, as it can combine owning more nutritious and healthy drinks now with the production and sales of low calorie and low fat snacks or meals.Future Considerations PepsiCo has been growing and innovating successfully for decades, despite the recent slower growth challenges it has faced. PepsiCos extremely large and diversified portfolio, sales in over 200 countries and its long-term efforts for employee empowerment and satisfaction and strategic relationships with partners are some of the main reasons wherefore PepsiCos competitive advantage is sustainable. Its brand names and global presence are so significant that it would be tough to lose its advantage to competitors, new entrants or substitutes, especially as it is still extremely innovative and investing a lot in its future growth plans with its strong RD, new healthy products undermentioned or leading global trends and emphasis on doing good to the planet and its inhabitants and to its all its stakeholders as a whole (PepsiCo, 10-K Report, 2011).PepsiCos performance and future could be rather optimistic. PepsiCo is successfully taking advantage of its opportunities (sustainability and healthy product diversification) while responding to its threats (ensuring the sustainability of natural resources such as water and potato fields) through several of its new programs and reading to global consumers tastes and needs with innovation and speed-to-market (PepsiCo, Purpose, 2012).All these should be positiv e signs for the future, although not everything is as simple given PepsiCos recent challenges exhibited in its financial performance and shareholders dissatisfaction. Also, nothing guarantees that investments and innovation will pay off, with the launch of Pepsi NEXT that could be yet another failure in the industry. PepsiCo will have to prolong its efforts in its corporate social responsibility measures, in ensuring quality franchises (with its bottling partners mainly) and in developing and marketing successful new products, beginning with Pepsi NEXT. It is thus refocusing its resources and capabilities on these new opportunities that Coca-Cola is also exploiting fully.

Never Let Me Go Plot Essay Example for Free

neer allow Me Go Plot EssayIn a small condition called Hailsham placed in England in the 1990s, Kathy, a scholarly person from twelvemonths natural c everyplaceing is looking in search of Hailsham afterwards a a few(prenominal) years of it being shut down. Kathy has reminisce of Tommy a strong-willed boy who was the best football player at the time, threw tantrums and wore a special polo shirt as good luck. She also had reminisce of her times at Hailsham and the events that had get rid ofn place at that place. When Kathy was a student, every unitary who attended was examined weekly in Room 18 by a nurse who every unitary nicknamed Crow Face. Kathy and the opposite(a) students learned about modifys which took place four times a year once in the spring, summer, autumn, and winter. How you were regarded at Hailsham was based on how well you were at creating. These creations that students made were part of the exchange and students would buy excogitate take upe by oth er students in your own year. When students bought your creations, this would get you tokens and you could buy other creations from ho ingestionhold mates. Tommy is a shy child who is non very creative. In send packing Geraldines class is where most of the students make their creations. Tommy made a kid- alike(p) creation of an elephant painting and Miss Geraldine p raised Tommy for his uniqueness.After Tommy stopped throwing his tantrums during school he stopped getting made fun of. The woman, who ran Hailsham, went by the name of Madame. She was a tall, French, narrow, short haired and re locomote(p) from the children. Miss Emily was one of the students favorite teachers. She was older, stood straight, had silvery hair that she wore back quiet, deliberate voice, and made fair decisions. In Miss Emilys and Miss Lucys class, the students talked about the token controversy over Madame taking work and paying the students with tokens. Eventually the issue got resolved and tokens were given to the students. Polly, a student from the same year as Kathy and Tommy, asked Miss Lucy wherefore Madame took their creations. Miss Lucy replied, All I can tell you today is that its for a good evidence. A very classic reason. But if I tried to explain it to you now, I dont think youd understand. One day, I hope, itll be explained to you (Ishiguro 40). Once a month on that point would be Sales. A large van would bring toys and outdated items from the outside of the Hailsham gates and students could use their tokens to buy items of their preference.Every morning on that point was an assembly before school, except on the days that there were Sales because there would be announcements. Junior year, Kathy became acquainted with poignancy. Kathy and pathos played in the sandbox unitedly and last poignancy began to let Kathy play with her horses. pathos questioned Kathy about if she liked Miss Geraldine and Kathy said that she did. compassion then said, All right. In that case, Ill let you be one of her secret guards (Ishiguro 48). shame tells Kathy that there atomic number 18 6-10 secret guards and they make presents for Miss Geraldine and guard her from being kidnapped. Ruth said Miss Geraldine gave her the pencil case that she has now. Kathy looks back into the files of the sales to see if Ruth is lying. In art class another student had asked about Ruths pencil case and Kathy backed her up. In Miss Emilys classroom she talked about England and a place called Norfolk which was make don as a lost corner.Kathy lost her beloved tapeline of Songs after Dark by Judy Bridgewater at which she found at a Sale. The cover of the cassette tape was not appropriate for Hailsham because the guardians were very strict on smoking. On the tape, track number three was Kathys favorite song Never Let Me Go. One day Kathy was listening to her favorite track on the cassette and was bound around like she was holding a baby, Madame walked by her room and saw the door open and Kathy dancing. Madame began to shout and the tape went missing a few months after this incident. All school attendees cannot go for babies. Ruth catch for the lost tape, exclusively was incap able of finding it and instead bought a tape with ballroom music on it to make Kathy feel better. On a gloomy day, Miss Lucy talked to the students about how they atomic number 18 at Hailsham to eventually donate their vital organs. In school the students are taught to look after other students and not after the guardians.Sex deforms the new creativeness and Tommy and Ruth break up after 6 months. Kathy later finds Miss Lucy a wreck in Room 22. Miss Lucy explains to Tommy that she should acquire never told him that he didnt pack to be creative because their creations would later be used as evidence. Miss Lucy eventually leaves Hailsham and Ruth and Tommy become and couple again. After the students graduate from Hailsham, they are moved to cottages and are now known a s veterans. At the cottages the students are free to do what they want and class period books is the proper thing to do and watching idiot box is frowned upon. Keffer keeps up with the cottages and hates a boy named, Steve, because of his magazines. Kathy looks through Steves magazines looking for her practicable. A possible is the other person that you were copied from. It is said that if you see your possible, you will see your future life. Chrissie and Rodney, two veterans from the cottages, say they saw Ruths possible in Norfolk. Chrissie, Rodney, Ruth, Tommy, and Kathy head to Norfolk to find Ruths possible. One the substance to Norfolk, Ruth mainly talked to the veterans about a rumor how if you really loved someone that you may be able to talk the guardians into letting you stay together for a few more years longer.The group goes into a small inglesidey store called Woolworths and Chrissie and Ruth talk more about the known rumor. Ruth finally sees her possible possible and follows her into The Portway Studios which is an art gallery. The possible seems less and less like Ruth and when the possible leaves, the group stays and listens to the silver haired woman about all of the art. Ruth complains about how possibles are unworthy people. Later that day, Chrissie, Rodney, and Ruth go to visit an older veteran by the name of Martain to try and sunniness up Ruth. Kathy and Tommy stay behind and do not go with them, but instead go in search of Kathys old cassette tape that had disappeared so long ago. Tommy tells Kathy that he draws imaginary animals and that he rattling does have creativeness and it just has not came out until now. Once back at the cottages, no one talked about the trip to Norfolk and Ruth finds an old church that is no longer in use and sometimes goes there to read peacefully. The essay to leave the cottages and start training no longer seemed important to anyone.Tommy and Ruth slowly started drifting apart and Ruth politely tells K athy that Tommy does not like being with woman who have been with this and that person. Not too much later, Kathy decides to tell Keffers that she would like to start training. Kathy later starts as a carer. As a carer they learn to live on the go constant and deal with pain and isolation in their own ways. Kathy runs into students and long ago friends once in a great while. Kathy walked home one day behind a clown with a bunch of balloons and a case. She waited for a balloon to take flight absent but none of them ever did. Kathy then later went to see Ruth at the recuperation Centre in Dover. They talked about a boat that had been found not too far away and about Tommy. Kathy made a plan to go and see this boat and invite Tommy with them. Kathy and Ruth traveled to Kingsfield to pick up Tommy where they had seen old pictures with a family and a tough pool and where the pool had been before there was cement.They all went and seen the boat and it reminded Kathy of what Hailsham might look like now that its doors were closed for good. One the way back to Kingsfield to drop off Tommy and say goodbyes for now, they talked about Chrissie passing and the billboards flying by on the side of the road. Ruth randomly decides to give Tommy Madames lot because Kathy will not take it. Ruth gave Tommy and Kathy Madames address in case Kathy and Tommy want to get a deferral. Kathy visits Ruth in the hospital and tells Ruth that she and Tommy are going to go to Madames hose to try and get a deferral. Ruth eventually passes. Kathy moved into a suite at Kingsfield with Tommy and became his carer. Tommy is slowly healing from his last donation and he draws animals to fill in his time while Kathy sits on their bed and reads. Kathy and Tommy pick out drawings and go to talk to Madame. Madame was not home but they saw her down the street so Kathy and Tommy started to follow Madame home. Madame pauses but tells Kathy and Tommy to come inside.They talked to Madame about gettin g a deferral and adding creations to Madames gallery. A person in a wheelchair was behind a big curtain and Madame tells whoever to come out. To Kathy and Tommys surprise the person in the wheelchair is Miss Emily. Miss Emily explains to the two that there is no much(prenominal) thing as a deferral and the gallery at Hailsham was to prove to outsiders that the children raised at Hailsham had souls. Tommy threw a tantrum on the way home. Tommys theory was right Hailsham was just a place to experiment on people to create perfect people. Later, Tommy believes that it would be best if things ended mingled with him and Kathy so things are not so hard in the end. Tommy describes to Kathy about the imaginary puddle that he would jump in when he scored a touchdown. Tommy dies after he completes and Kathy visits Norfolk for the last time before she completes.A major theme in the apologue Never Let Me go is conformity. All of the students at Hailsham are born into this world as perfect peo ple because they are clones and are meant to save others lives, not themselves. close to of the students at Hailsham accept the requirements throughout the process of being a clone. Tommy is the only student that throws tantrums and works his way against the system, but eventually forms to the way of life that he was given. All of the students see the future that awaits them but the guardians tranquilize them that it is okay and everyone forms to society in their own ways. The students do not fight against what they have been given, instead approval the life they have been given but at the same time have thoughts about why their creations had been taken and why they had to live their lives like this. Many did not ask questions about their lives for the simple reason that they were too scared to find out the answer.A siemens major theme presented in the novel was obligation to society. The founders of Hailsham prided themselves on producing the most accurate clone in the world. C reating copies of humans in order for them to owe their lives to society, many of these clones were un elated and fell into depression. The founders believed that many of the Hailsham students should be prepared to take their lives to save others and be happy in the process of achieving it. Madame tries to explain this to Kathy and Tommy when they question her about the deferral. Madame tells them that they should be happy because even though their lives are going to end early and they will spend countless days in pain, they at least(prenominal) had a wonderful life to live unlike many of the clones before them that didnt get to seek the many wonders of life. The founders of Hailsham raised all of the clones to respect their elders and do as they are told. This is the same way they go through life and by doing so they live a bearable worthwhile life.A literary device that is used in this book a few times is a allegory. A fable is a figure of speech involving the comparison of one thing with another thing of a various charitable, used to make a description more emphatic or vivid. An example in Never Let Me Go is, In fact, it took a moment to see they were animals at all. The first impression was like one youd get if you took the back off a radio set tiny canals, twist tendons, miniature screws and wheels were all drawn with obsessive precision, and only when you held the page away you could see it was some kind of armadillo, say, or a bird (Ishiguro 187). Ishiguro uses this phrase to show how much hard work Tommy put into his drawings.Tommy thinks that if he works hard and really puts himself to work on creating a unique piece maybe he will prove that he deserves to live longer. Tommy wants to prove to the guardians and all of the outside world that he is not just a clone and he actually does have feelings and has a true soul. Another simile found in this novel is I thought about Hailsham closing, and how it was like someone coming along with a pair of she ars and snipping the balloon strings just where they entwined above the mans fist (Ishiguro 213). Kathy thought this because now that Hailsham has closed, her past life has been cut away and taken from her. Even though her memories have not been taken from her, she can no longer return to Hailsham if she wanted to visit.A second literary device used throughout this novel was an anaphora. A couple examples of an anaphora is, Youve been told about it. Youre students. Youre . . . special. So keeping yourselves well, keeping yourselves very healthy inside, thats much more important for each of you than it is for me (Ishiguro 68-69). Ishiguro put an emphasis on this quote using the word or structure of you a lot because he wants the reader to clearly see that the students are the ones that need to stay healthy, be looked after, and take pride in them. Another anaphora found in Never Let Me Go is, Because so far sympathetic they were, I could see that deep down they were relieved.They we re relieved things had turned out the way they had that they were in a position to comfort Ruth, instead of being left behind in the wake of a dizzying boost to her hopes. They were relieved they wouldnt have to face, more starkly than ever, the popular opinion which fascinated and nagged and scared them this notion of theirs that there were all kinds of possibilities open to us Hailsham students that werent open to them (Ishiguro 165). This quote really shows the relief that Chrissie and Rodney have in this part of the book. Chrissie and Rodney are so relieved because there has never been a student at Hailsham that has ever met or even seen there possible and if they were to, everyone would have no idea how to react to such a thing.The book Never Let Me Go was very enjoyable although in some part I would have to say the book was kind of boring. For the most part I liked this book, but I felt like I kept reading and reading and even when I faultless the book, I felt like I wasnt done reading. To this day, I dont know if that is a good thing or a bad thing. Either way I enjoyed reading the book, it teaches the reader to appreciate the things that we take for granted every day in our lives and to take time and observation the little things that are around you. Overall, I am glad that I chose this book to read over the summer and hope to share this book with others.

The Carbonated Soft Drink Industry Essay Example for Free

The Carbonated Soft Drink diligence EssayThe first boozingable man-made change water was created by British chemist, Dr. Joseph Priestley, in 1767. German-Swiss jeweler, Jacob Schweppe, was the first large-scale commercial producer of change waters, and is oft referred to as the father of the aristocratical throw industry. The first cognize US manufacturer of soda water, as it was then known, was Yale University chemist Benjamin Silliman in 1807, though Joseph Hawkins of Baltimore secured the first US patent for the equipment to produce the drink two years slowlyr. Pharmacies nationwide around the 1820s provided the beverage as a remedy for the various ailments, curiously digestive. 1 As sugar and flavorings were added customers increasingly consumed them for refreshments, although they were still being sold for their therapeutic cheer. In the late 1800s, several(prenominal) put ups emerged that argon still popular to this day. Pharmacists experimenting at local so da fountains invented Hires Root Beer in Philadelphia in 1876, Dr. Pepper in Waco, Texas, in 1885, Coca-Cola in Atlanta, Georgia, in 1886, and Pepsi-Cola in New Bern, trade union Carolina, in 1893, among others. digest of the Soft Drink Industry.The carbonate soft drinks securities industry intromits standard and diet colas, fruit-flavored carbonates, mixers, zipper drinks, and other carbonated soft drinks. The spherical carbonated soft drinks foodstuff grew by 0. 4% and gene setd total r as yetues of $146. 4 cardinal in 2006. Market consumption volumes incrementd with enhance annual growth of 1. 3% to reach a total of 155. 4 billion liters in 2006. The performance of the foodstuff is forecast to accelerate slightly, with an anticipated compound annual growth of 0. 7% for the five-year period 2006-2011 expressed to drive the foodstuff to a value of $151. 4 billion by the end of 2011.4 The global carbonated soft drinks market was close to stagnancy during the 2002-200 6 period, as poor tax performance in lucrative but mature markets, such as the US and Japan, were only partially outweighed by dynamic growth in markets such as China. connatural behavior is expected going forward to 2011. 4 Of all the various carbonated drinks asseverateed in the market today, the standard cola segment was the largest in 2006, with total sales of 67. 6 billion liters, equivalent to 43. 5% of the markets overall volume.The fruit flavored carbonates segment contributed to a further 34 billion liters in 2006, equating to 21.9% of the markets aggregate volume. Brazil Canada, Mexico and the US form the most lucrative market for carbonated soft drinks, generating 58. 5% of the global revenuesEurope accounts for 31% of the global market value. 4 Players in this market may opt for an integrated business, in which they sell ready-to-consume drinks to retailers, or they may adopt a business model in which they sell raw materials, syrups, to a network of bottling companies , which may be self-sustaining or owned to some extent by the players. 4 A Five-Forces Analysis of the Soft Drinks Industry Revenues argon extremely concentrated in this industry.The main players in this industry are the Coca-Cola Co. , PepsiCo Inc. and Cadbury-Schweppes. The Coca-Cola Company is the global market leader, with sales equating 47. 1% of the market volume. PepsiCo. Inc. is a signifi pratt competitor, with a 22% market share by volume and Cadbury-Schweppes accounts for 8. 8% of the total market share by volume. 4 at that place is a tough competition amongst the existing companies in the industry and a moderate score of rivalry. The inputs for the soft drink industry are primarily sugar and packaging. These back end be purchased from many sources on the open market.Aspartame, an important ingredient, is available from only unity or two viable companies upstream. However, there are substitutes, like saccharine, available in case the price for aspartame goes high. I n case sugar turns too expensive, the firms could tardily switch to corn syrup, as they did in the early 1980s. Hence, supplier power is moderate. For more than a ecstasy the soft drink industry has sold their produces to their consumers through five principal channels supermarkets/hypermarkets, mass merchandiser, fountain, hawking machines and convenient stores/gas stations.Supermarkets/Hypermarkets are principal customers for the soft drink industry. They do not ready more than sighting power due to their tremendous degree of fragmentation. Their only power is control over ledge space that can be allocated to the various reapings this power does give them some control over earningsability. However, consumers expect to pay less through this channel, as a result of which prices are usually humble, resulting in a somewhat lower additionability. National mass merchandising chains such as Wal Mart postulate a higher bargaining power.Due to their scale and the magnitude of their contracts they can negotiate more effectively. As a result of which they are not very paid for the players of the soft drink industry. The least profitable channel for soft drinks is fountain sales. Profitability at these locations are so abysmal that they are considered to be paid sampling by the soft drinks industry. However, these channels are considered to be important as an lane to build stag recognition and loyalty. While fast food chains make 75% earthy rim on fountain drinks, the soft drink industry only makes 5% margin. Vending machines are considered to be the most profitable channel for the soft drink industry. There are no buyers to bargain with at these locations, players of the soft drink industry directly sell their growths to consumers through machines owned by bottlers. Prices at vending machines are usually high. The final channel to consider is convenience stores/gas stations. The players of the soft drink industry directly negotiate with the owners of these channels. Profitability for players is relatively high and the retailers at these channels vary proportionately.Consumers are likely to be strongly influenced by brand, and this weakens buyer power retailers need to stock brands popular with consumers, even if these are more expensive. 6 The only buyers with dominant power are fast food outlets. disrespect this, they only account for about 20% of the total soft drink sales. Overall, the buyer power is moderate. through with(predicate) the early 1960s, soft drinks were synonymous with colas in the mind of consumers. Over time, however, other beverages, from bottled water to teas, have become more popular.There are withal other substitutes for soft drinks, like alcoholic beverages, fruit juices, energy drinks, vitamin waters and coffee. Leading players like Coca-Cola and PepsiCo have responded by expanding their product offerings through alliances (e. g. Coca-Cola and Nestea), acquisitions (e. g. Coca-Cola and arcminute Mai d), and internal product innovation (e. g. PepsiCo created Orange Slice), thus capturing the value of increasingly popular substitutes internally. Despite all this, in several countries consumer health concerns over the high-sugar content of many soft drinks is causing a decline in sale. In order to tackle this problem, lead manufacturers are developing their product ranges accordingly. For example, Coca-Cola responded by introducing Coke Zero, which is sugar-free. The demand for the product has grown steadily since it was introduced in 2005. Overall, the threat from substitutes is moderate. It is possible for a new player to enter the soft drink industry as an totally new start-up, or as an existing companion diversifying into carbonated soft drinks manufacturing.However, the new player would have to overcome the tremendous marketing muscle and market bearing4 of leading players like Coca-Cola, PepsiCo and few others who have established brand names that are as much as a centur y old. These players have exerted strong relationships with their retail channels and would be able to defend their positions effectively through discounting or other tactics. Overall, there is a weak likeliness of new entrants. The Coca-Cola Company There are few companies, if any, across the military personnel with more recognizable brand names than Coca Cola.The name in itself is likely worth far more than the total assets held by Coca Cola, Inc. Coca-Cola Company is involved in marketing, manufacturing, and distributing nonalcoholic beverages as hale as their syrups and concentrates across the world. They offer a vast array of bottled and canned beverages. The association is in general involved in carbonated beverages, known as soda as wellhead as a myriad of other names, but similarly produces noncarbonated beverages such as juice, energy drinks, ready-to-drink coffee and tea, water, and flavored water.Completed beverage products are sold mainly to distributors, season their concentrates and syrups may be sold to bottling and canning operations, and fountain wholesalers and retailers as well as distributors. Coca-Cola Company, which is headquartered in Atlanta, GA, was founded in 1886. They have 90,500 employees world-wide. Coca-Colas Business Strategies Ever since its advent, Coca-Colas strategies have been winning ones. The history of Coca-Cola reveals how national markets in soft-drink brands developed.Asa Candler, founder of Coca-Cola, underestimated the importance of the bottling side of the business and in 1899 sold the national rights to bottle Coke for a sensibly small sum to Benjamin F. Thomas and Joseph B. Whitehead, who then started a national network of bottlers, creating the basic franchising format by which the industry is still run. 3 One of the main reasons Coca-Cola licensed bottlers to mix the product, package, and distribute it within a specific territory, was to limit the cost of transportation.Today, this model of selling syrups to bottlers who then mix the product, package, and distribute it, is widely used by almost every soft drink industry in the world. In the huge run, this complete alignment of Coca Cola and its bottlers has proved to be a winning strategy. Coca-Cola is a brand name thats known widely throughout the globe. The company has a agonistic advantage establish on differentiation over other soft drink industries. They are able to set prices at the industry average and gain market share since their customers are go forthing to choose their products over their competitors.Coca-Cola has been victorious at retaining their differentiation position by satisfying their customers needs, although this resulted in some higher costs in some of their value chain activities. For example, when Coca-Cola realized that their customers were looking for drinks other than just cola they responded by expanding their product offerings by introducing several different types of carbonated drinks, fruit juices, energy drinks and bottled water, tea and coffee. Some of these were organically started while others were started via acquisitions and alliances. Today, Coca-Cola sells more than 400 brands in 200 countries.The strategy has greatly improved Cokes warring position. The other factors that help them retain their differentiation position are their premium brand image, their products are considered to be of high quality and they are easily accessible. In the 1980s and early 1990s, then CEO Roberto Goizueta strengthened an international expansion strategy around the central brandCoca-Cola. Today the company is well positioned in key emerging markets such as China, Brazil, Russia, Turkey and Argentina. In 2007, these emerging markets recorded strong forficate digit growth in volumes.It looks like Coca-Cola will continue to benefit from the underlying growth in the consumption of soft drinks in these markets. Coca-Colas strategies have definitely helped them achieve their goals i n being the leading beverage company in the world. They were ranked number 1 in the Ranking for the Food potable Industry categories of Best goodQuote Progress and Best Reported Performance in Geneva-based Covalences Ethical Ranking 2007. They also ranked number one in sparkling beverages, juices and juice drinks, and ready-to-drink coffees and teas.Coca-Colas strategies, besides support them achieve the number 1 rank in the beverage industry has also helped them achieve their financial goals, condescension cut-throat rivalry with other beverage companies, as we can see from the table below. Their most competitive competitor is Pepsico, Inc. Pepsico, Inc. s beverage division is involved in more or less the identical activities as Coca-Cola Companymanufacturing, marketing, and selling beverage concentrates, syrups, and finished products including carbonated beverages, energy drinks, water, and juices.The major difference between Coca-Cola and Pepsico is that Pepsico also has a huge snack division. Despite Pepsis strong portfolio, Business-Week and Interbrand, a bran ding consultancy, recognizes Coca-Cola as the leading brands in their top 100 global brands ranking in 2006. They valued Coca-Cola at $67,000 which was well ahead of Pepsi which has a ranking of 22 having a brand value of $12,690 million. Coca-Colas strategies have helped the company hold the title as the leading beverage company in the world and also maintain a very strong financial portfolio.According to the 2007 annual report for Coca-Cola, obtained from their website, the companys kale per share growth for the year alone was 19%. Other impressive growth rates include their net operating income and revenue growth of 20% and 15%. Source www. coca-cola. com From the above table we can see that Coca-Colas revenues, net income and assets have grown over the years. Their profit margin for 2007 however is lower than that of 2006. A profit margin of 20. 7% means that, Coca-Cola has a net income of $0. 207 for each dollar of sales. This also means that Coca-Cola has increased its net income in 2007 by diminishing profit margins.Although the difference in profit margins for 2006 and 2007 may appear to be small, it affects the companys financial portfolio significantly. So, why is the leading company in the beverage industry, despite having a stellar performance facing a decrease in their profit margin? To help us answer this we will look closely at the companys various resources and capabilities with the help of a SWOT Analysis. SWOT Analysis Although Coca-Colas strong band value facilitates customer recall and allows Coca-Cola to penetrate markets, the company is threatened by intense competition which could have an perverse impact on the companys market share.8 SWOT analysis is a strategical planning tool that helps in evaluating the Strengths, Weaknesses, Opportunities and Threats of a company. The SWOT analysis deals with the firms internal characteristics strengths a nd weaknesses, and the opportunities and threats presented by the external environment. StrengthsWeaknesses Leading brand in the beverage industry Increase in revenueNegative performance in North the States Decline in profit margin OpportunitiesThreats Room to grow Aging of scotch boomersFierce competition Slow growth of carbonated beverages Strengths.Leading brand in the beverage industry Coca-cola is the worlds leading brand in the beverage industry. There are not many products that have a recognizable brand name as Coca-Cola. The company has a leading brand value and a strong brand portfolio. 8 They have been recognized as the leading industry by many national magazines and have been honored with awards in different categories. Furthermore, Coca-Cola owns a large portfolio of product brand. The company owns four of the top five soft drink brands in the world Coca-Cola, Diet Coke, Sprite and Fanta.8 Coca-Colas brand name is their key differentiator from that of the companys compe titors this has helped the company beat their competitors in the market place. Their strong brand image has helped them introduce new products in the market like, Vanilla Coke, red Coke, etc. The company has also been able to make large investments in brand promotions. The companys strong brand value facilitates customer recall and allows Coca-Cola to penetrate new markets and consolidate existing ones. 8 Increase in revenue In 2007, Coca-Cola recorded total revenues of $28.86 billion, an increase of 20% from 2006. triplet segments (Latin America, Eurasia and Bottling Investments) of the company experienced double digit growths in their revenues from 2006. Both Latin American and Eurasia grew by 24% each during fiscal 2007, over 2006. During the same period, revenues for bottling investments grew by 53%. Together, the three segments of Latin America, Eurasia and bottling investments, accounted for more than 35% of the total revenues during fiscal 2007. Revenues growth in these th ree partitionings contributed to top-line growth for Coca-Cola during 2007. 8 Weaknesses Negative performance in North America While Coca-Cola had gamy revenue growth in some of their business sections they had a negative 1% unit case volume growth in one of their business sectionNorth America. The performance overall in this section was not as expected, they had a 1% increase in their operating income and a moderate 11% increase in their revenues. North America is one of Coca-Colas core markets generating 25% of total revenues during fiscal 2007. Hence, a strong performance in North America is important for the company. 8 This slow and negative performance in North America can impact the companys future growth prospects and prevent Coca-Cola from recording a more robust top-line growth. 8 Decline in profit margin Despite having an overall increase in revenue of 20% for fiscal 2007, from 2006, Coca-Colas profit margin for the period was 20. 7%, a decrease of 3. 4% from 2006. We c an tell from this that looking at the earnings of a company often doesnt tell the entire story. Increased earnings are good, but an increase does not necessarily mean that the profit margin of a company is improving.We can see in this case, that Coca-Cola had a lower profit margin from 2006 despite having higher revenues and income for 2007. This only means that Coca-Cola had costs that have increased at a greater rate than their sales thus leading to a lower profit margin. This is an indication that costs need to be under better control. Opportunities Room to grow According to Muhtar Kent, President and Chief Operating Officer of the Coca-Cola Company, Consumer expenditure for nonalcoholic ready-to-drink beverages is growing at 6-plus percent per yearthe highest among consumer packaged goods.7 Coca-Colas international market is thriving, led by double digit growth in developed markets like Brazil, Russia, India and China. Latin America was the second most profitable operating grou p for Coca-Cola in 2007. The company is looking forward to the capital of Red China 2008 Olympic Games they are strategically investing in their infrastructure and route to market to connect their brands with consumers in the Pacific operating group. The companys balanced portfolio, geographic diversity and changing global demographics position them well to continue growing their business.7 Aging of baby boomers The aging of the baby boomers, which includes US citizens born between 1946 and 1964, began crossing the 60-years mark in 2007. Most of the 78. 2 million strong baby boomer generations will turn 60 in the next two decades. 9 This is likely to increase the sales of health-related goods and run on a US-wide basis. 7 This generation of baby boomers will provide Coca-Cola the opportunity to market its Minute Maid rage of fruit juices and juice drinks, particularly those rich in vitamins.