Microsoft Essay Example | Topics and Well Written Essays - 500 words - 2

Microsoft - Essay Exampler of business organizations compete with Microsoft use an open microbe commercial model by adjusting and then dispensing open source software to customers at insignificant costs and thus earn revenue on favorable products and services. Such businesses do not bear the total costs of development and research for the software. Further, advertising- base firms models look for revenue through delivering third party adverts to final consumers who beat up the software at no direct cost as Microsoft pays for the costs indirectly. Benefits in market acceptance of advertising or open source based software may unfavorably affect the companys revenue, sales, and operating margins. The total subscription and authorise costs can vary depending on the available license levels and having a Software Assurance license.Microsoft Company has adapted the Elixir Workflow system, which is rich, web-based settings that that lets Microsoft connect many processes and people into certain business projects or activities. By using this technology, predefined business rules are achieved to get the company on toes. It manages and tracks different tasks linked to a project from distinct actions to approvals. This technology has helped Microsoft to visualize its daily operations and notice areas of productivity advancements. The Elixir Workflow System is configured based on the rights of the users and preferences. This ensures efficiency in production processes and security for the products (Lopatka and Page, 2007)With the use of Elixir, multiple applications can be achieved with only one interface. This provides Microsoft with a flawless approach to interoperability. For precise productivity, the system offers a full set of trading process management operations including decisions and branching, event-driven interactions, and automate activities. Generally, the Elixir Workflow System is a significant technology to Microsofts productivity as it integrates variou s Computer programs

Life of Martin Luther Research Paper Example | Topics and Well Written Essays - 3000 words

Life of Martin Luther - Research Paper ExampleLuther was convened as a revolutionary shielder of the truth, and religious freedoms of Christians but some people viewed him as a religious rebellion leader. However, most of the contemporary Christians consent that martin influenced and shaped the protestant Christianity more than each leaders. Luther saw the necessity of reforming the church because he wanted to abolish the traditions, papacy laws and restore churches of Christ from perishing. The purpose of this paper is to discuss the life of Martin Luther, his accomplishments and the goals for reforming the church. Although Martin saw a need for protestant reform because of the schism within western Christianity, he wanted to abolish the traditions, papacy laws, promote unity and restore churches of Christ from perishing. ... enrolled in Erfurt university, which was one of the most significant universities in German and it was full of conflicts among the Renaissance humanists and the scholastics people, who practiced theology and philosophy. Luther joined in the faculty of philosophy where he embarked on both theology and law studies therefore, this was the period when Luther read widely and graduated with a master degree. During the year 1505, the promising law career seemed certain and Luther spurned the world thus he decided to become a preacher. Additionally, despite the disappointment from the parents for not being a lawyer, Luther experienced a conversation of having been enamored by a bolt of lightning. Martin began to study law in order to fulfill the dreams of his father that his son will one day became lawyer. However, Martin had a stern thunderstorm that narrowly struck him to death thus he eventually cried to God and promised to live as preacher3. Although this opinion did not please his parents, Martin decided to falsify the course of his future despite the strong disappointments from his parents. Luther started learning theology and one tim e when he was sitting in his room, he started reading the bible randomly. Luther became to a passage in the manuscript of Roman 1 17, which was from Saint Paul revealing that the justice from God can be revealed to those who only has faith because it is by means of faith that the just shall live forever4. Events That Took Place Prior To Martins Conversion Prior to Martins conversion, the events that drastically altered the course of Luthers life took site near Stotterheim. The law student was altered into a humble preacher seeking for the grace of God. The awful thunderstorm struck Luther when he was on his direction back to Erfurt

National Westminster Bank Case Study Example | Topics and Well Written Essays - 500 words

National Westminster Bank - Case Study ExampleNatWest could have also responded fleetly and effectively as rivals much(prenominal) Barclays and Lloyds TBS had done so with the sweeping changes brought about by Internet-enabled financial transactions to the banking industry. By the 1990s, NatWests traditional bank branch practices such as mortgage and savings faced stiff competition from new comers such as Egg and Virgin, upstart retailers and supermarket banks which rode the wave of the financial services revolution. The globalization of financial transactions has also partly driven the mergers in the banking industry - making big domestic banks such as NatWest unable to compete in the new financial landscape. By the time NatWest made its ill-fated foray into bancassurance (an untested recipe in the U.K.) via a bid for the insurance and investment bulletproof Legal and General in early September 1999, the market has made a clear judgment that the bank didnt cut the investors appro val of its management. The steep smooth in NatWests stock thereafter only revealed its vulnerability for a takeover.Right until the very end when RBS has won the bid against the BS in February 2000, NatWest refused to give in, insistence that a takeover would not add value to shareholders and would put the much smaller bank in danger of overstretching its finances.

The Importance of Being Earnest Essay Example for Free

The Importance of Being Earnest EssayThe comedy in Importance of Being Earnest foc maps on the aristocratic classes at the turn of the nineteenth century, the time when the play was written and set. Whilst creating humour by mocking their absurdities i. e. moral and social values and ideas, he also provides the audience the witty banter of the light-colored rich and their somewhat ridiculous lifestyles and attitudes to enjoy. These idle rich seem to revel in making trivial matters important and important matters trivial. Wilde uses a range of techniques to simultaneously mock aristocratic Victorian society and to create humour dramatic irony the dialogue and language of the characters i. e. puns/wordplay, paradoxes and their witticisms the significance of the themes at the time of the play and nowadays the actions of the characters characterisation and the development of the increasingly ridiculous plot, which all culminates in the discovery that Jack was the baby in the handba g. The play begins in a realistic gloriole for the time that the play was set the characters behave and talk in the leisurely, pointed and conscious manner of their day. The bachelors only relax when they are alone. We see their idle nature roughly immediately through the characters trivial preoccupation with food, one of the themes of the play.In the first few lines of dialogue in the opening scene, we witness Wildes witty way with rowing and the consequent humour he creates in the scene. Algernon, avoids admitting that he plays poorly and claims that he plays with wonderful expression, as though doing so were more transcendent. He emerges to be kinda a a conceited character and it seems that Wilde intends him to represent the pompous nature of the rich, rather like madam Bracknell does. Algernons dialogue is always polished and his quips, paradoxes and unorthodox attitudes provide quite a lot of the humour in the play.Sometimes, what the characters say might sound intelligen t but in fact, is silly. It is hidden by the sophisticated sentence structures. Wildes use of language is rarely simple as Gwendolen says, it is style not sincerity which is important, i. e. he cares more for a statement being clever rather than true. The characters in The Importance Of Being Earnest are all language conscious. The sentences they let loose are perfectly formed and a reflection of how aristocrats would like to speak, not how they did speak at the time. They all try to sound intelligent.At all times, even at tense times, the characters prioritise the upholding of a fake mask of politeness. An example of this is when Lady Bracknell says rise from this semi-recumbent posture at once. Again it is a mockery of Victorian aristocrats. Both Dr Chasuble, who is somewhat pedantic, and Miss Prism show an explicit interest in the language they use, they repeatedly state where their metaphors are drawn from Were I fortunate enough to be Miss Prisms pupil, I would hang upon her li ps. I spoke metaphorically my metaphor was drawn from bee.

Network Security Essay Example for Free

Network Security EssayYou are interested in starting your own Music Store, QualitySounds, in a suburban area of your town. You need to design and build a engagement and computing solution for your stores. You have done some initial supplying and you will start with two stores (but you plan to add two more stores across town within one year). Your store will sell overbold and used music and all toldow customers to get online in your stores and download music. You also will offer classes on how to setup music downloads and configure MP3 devices. You took computer networking courses in college and you feel you can tackle this solution yourself. Upon initial planning, you have identified the following requirements for your network* Connects three office computers and one computer used for point-of-sale (POS) work at each of your stores. You also want six (6) computers in the lobby/store where patrons can download music and you can run training classes for people to learn about using MP3 players and get other basic teaching. The two offices have to be connected into one cohesive network, sharing POS services and other critical caller-out information.You also need to provide a hand out casual area for people to stop in and demonstrate music and connect wirelessly to the Internet (you might even offer free coffee to entice people to come in to your store). * Provides adequate security for all of the comp whatever communications and documents (especially sensitive sales documents). All POS services must be protected. All general network access should be segmented from the company POS services. * Fast and have additional capacity as the company grows* Provides for centralized printing * Supports the eventual addition of other stores to the network * Provides customers with a general information Website and a secure Website where clients can buy services, and products * Provides for limited downtime (24 hour downtime maximum) * Provides for centralized man agement and control of the computers in the two stores, so that you can maintain the network from off-site * Provides for long-term cost effectiveness* Provides a suite of software tools for the employees to effectively communicate and a POS solution for the storesThe company does not have any equipment. Your plan should include a complete network and computer system that meets these requirements and future expansion plans.The two store locations will (eventually) be within a five-mile radius of each other. The locations are within a suburban area that has current technological infrastructures and related technology offerings. The stores will need a sales system and print services for invoices.Complete your proposal including costs for computing equipment, network infrastructure, network servers, printers, and related hardware, software, and accessories. Include as much detail as possible as well as justification as to your selections. Diagram and explain your physical network and c omputer design as well as the logical network design (server installation, domain layout, etc.). As you are a small business, cost is a major factor and should be minimized.

Post Freudian theorists and their theories Essay Example for Free

Post Freudian theorists and their theories EssayAs indicated earlier, key personality developmental theories that were developed after Freuds psychoanal retentiveytic theory were either directly derived of it or aimed at criticizing some of its major components. a) Erik Erickson i) Stages of development Barbara (2008) and Lieberman (2007) agree that the work of Eric Erickson was a direct derivative of Freudian considerations in human development. Eric Erickson theory of psychosocial development concurred with Freudian view that life, development and challenges develop in stages.Psychosocial theory further builds the intuitive feeling of the ego which was largely brought out by Freud as external reality inculcation to ones mind. Particularly, the stages of Erickson psychosocial development powerfully perplex with Sigmunds work. Clara et al (2008) explain that stage one of Ericksons theory of psychosocial development is reflected through trust versus mistrust largely because the child is entirely dependent on the caregivers. want Freud mentioned the pleasure a child derives from oral stimulation, Erickson emphasized on the resulting intimacy as a platform in propelling the child to the next stages. Therefore, Ericksons first stage borrows the concept of external environment in creating enough force for the next stage. In the second stage of psychosocial development, Erickson equally borrows from Freuds anal stage which is a critical training factor. Nelson-Jones (2005) explains that from a higher consideration, Erickson argued that learning to go to the toilet gave a strong sense of control and therefore colossal independence.As Freud clearly brought out the persuasion of the ego, Ericksons third stage of initiative versus guilt emphasizes the assertion of power and control which plays an important role in the later stages development. Erickson indicated that many children seek to assert their superiority among others tho with careful considerations of t he existing repercussions (Marrie and Janneke-van, 2007). Notably, Erickson agrees with Freud that parents and caretakers must step in to facilitate the needed reassurance and therefore subjugate guilt to their young ones.It is however worth noting that Erickson strongly differed with Freud on how long development persists in an individual(a)s life. While Freud postulated that personality development scarce lasted to the genital stage when an individual starts getting interested in sexual relationship with those of the opposite sex, Erickson postulated that developed progressed to the old age (Busch, 2009). However, scholars appear to be strongly divided with one group considering the latter Ericksons work to be based on criticism of the Freuds work and therefore its advancement (Barbara, 2008).ii) The notion of fixation One resilient notion of Freuds work is the notion of succession between different stages. though they do not necessary cohere on time and expected repercussions, both theorists agree that people at different stages must go through them successfully or get fixated (Hayes, 2004). regression as Henry (2009) point out denotes the inability to progress since latter stages are entirely dependent on the previous stages success. Erickson argued that all stages present an individual with two negating outcomes positive and negative.For example between year five to eleven, Erickson indicated that a successful individual entrust become industrious while the unsuccessful ones will suffer inferiority (Laura and Pam, 2007). b) Lacanian theory In his work, largely referred to as the return of Freud, Emile Lacans concepts appear to be fully defined by the former (Adam, 2008). Though Lacan strongly criticized the Freuds separation of the conscious (ego) and unconscious (id), he largely employed the same concepts in his work.Lacan argued that the conscious and unconscious considerations of the mind were not different, but operated from a highly sophisticate d and complex outline compared to Freuds consideration. Locan mirror as Brickman (2009) and Gottdiener (2008) conclusions suggest is formative and a derivative of the experience an individual gets during development. Therefore, the paradigm of the imagery to be effective during the younger years as opposed to the old age which is more subjective fits the Freudian connotation of development continue only to the genital stage.

Customer Satisfaction Using a Same Marketing Segmentation

Customer Satisfaction Using a Same Marketing SegmentationINTRODUCTIONNestl is a transnational company and is of the worlds largest in food and beverages industry. Heinrich Nestl, whom to a fault known as Henri Nestl, was the founder of Nestl Company (Nestle. 2010, Introduction, Nestl Online uncommitted at www.nestle.com), which headquarter is in Vevey, Switzerland in the category of 1866. Nestl Malaysia was established in the year of 1912 in Malaysia as Anglo-Swiss Condensed Milk Company. Nestl Malaysia head office is now located in Mutiara Damansara, Petaling Jaya, Selangor, and has 6 sales offices with more than 5000 employees nationwide. Besides, Nestl manufactures its own crops in 7 factories and grocery stores over 300 Halal products across the nation. (Nestl. 2010, Nestl in Malaysia, Nestl Online available at www.nestle.com.my) Nestl specialized in foods and beverages industry, a few of the many rise known brands Nestl has in Malaysia includes Maggi, Nescaf, Milo, Kit Kat, Nesvita (formerly known as Nestum), as well as pet c atomic number 18 products such as Purina and Friskies.Nestls vision (Nestl. 2010, Corporate Philosophy, Nestl Online available at www.nestle.com.my) is to be the leader in Nutrition, Health, and Wellness Company by delivering world-class products of the broad(prenominal)est consistent quality, reliability, and convenience based on business excellence principles throughout the operation. Nestls mission (The Nestl Corporate Essence Our roots and wings 2007, p.4) is to enhance the quality of life with good food and beverages, everywhere, so people could live a healthier life. In identify to achieve their vision and mission, Nestl Nutrition Research Centre (Nestl. 2010, Research Development, Nestl Online available at www.nestle.co.jp) pays great attention to understand the consumers nutritional and ablaze exigencys and utilise todays world superior science and technology to produce high quality products to the world.MARKET S EGMENTATIONEvery consumer has different needs. Hence, it is not workable to satisfy every customer using a same marketing segmentation, which is also known as mass marketing by offering a single marketing mix to all consumers. Moreover, as a spheric market has become extremely competitive, and consumers are increasingly demanding which is very difficult to satisfy. Therefore, Nestl uses direct marketing for every product to their customers.For example, in consumer product, Nestl baby milk product such as Nestl Neslac Excella Gold is segmented only to infants and toddlers. However, baby does not select the capacity or capability to buy the food they needed. Therefore, to market this baby milk product, Nestl does not fully focusing on babys basic need which is hunger, exclusively also to the babys parents in terms of how the nutrition provided will give their children the best possible advantages in the childrens life and development.Another example is Nestl Milo, the milk bever age with coffee and malt. Don Howart, the executive director of Nestl and Singapore Coffee and Beverages claimed that Milo remains popular among the young and has a 90% (The Sun. 2010, Milo with ProtoMalt to get through the day, Sun2Surf Online available at www.sun2surf.com) market share among chocolate malt drinks in Malaysia. Besides the youngsters, old people and active people are also part of the basin markets of Nestl Milo drinks.However, at first, Nestls business was launched internationally and realised the fact that food products suffer to be taken into account to the local eating and affectionate behaviour due to the circumstance countrys practices, cultures, and traditions. Therefore, (1) Nestl has always shown respect for diverse cultures and traditions and trying to integrate itself as much as possible into the cultures and traditions, adding also to the local surround its own set of values. Therefore, (2) Nestl embraces cultural and social diversity and does not d iscriminate on the basis of origin, nationality, religion, race, gender or age. (The Nestl way and Leadership Principles 2006, p.9)STRENGTHSNestl is a transnational company, not to mention Nestl is also the largest industry in foods and beverages, hence Nestl has every capability to attract more consumers compare to the local companies. On account of its high market share and high financial power, Nestl also has greater financial capability in altering existing products in terms of packaging, the formula of the finicky product and others or creating new products, as well as to adapt or upgrade latest reading administration technology in manufacturing, baseball club processing and other related fields in order to sustain their competitive advantage by delivering dismount cost of goods and services than their competitors in this impulsive environment.Secondly, Nestl has quite an effective strategic marketing capability. For example, Nestl Maggi instant noodles has built a stabl e patent and is very well known in many countries curiously in Australia and Malaysia. This is because Maggi instant noodles is easy to be differentiated from its competitors such as Cintan Instant Noodles. Moreover, Nestl has also developed a very blind drunk brand pertain for Maggi instant noodles because of strong advertising, which has indoctrinated closely of the people to name the other brands of instant noodles as Maggi instant noodle instead of the brands original name.Furthermore, Nestl also has a strong Research and Development operations that helps the company to achieve cross-border synergy such as packaging its global products to local preferences. Nestl also emphasises on using todays information technology, which Nestl believe it will present a long-term opportunity for them to smoothen the companys operation or to increase efficiency in packaging, among any other companys operations. Besides, Nestl also has better technological capability, for instance, to renova te the existing products to be more innovative, high quality, and much healthier product as Nestl realised that consumer-centred innovation and renovation is the most important pillar of Nestls worldwide strategy, which would accelerate Nestl to advance from good to better. (The Nestl Corporate Essence Our roots and wings 2007, p.34) And because of Nestls commitments, more people aver on the products delivered by Nestl because of its proper health and safety measures.Besides, Nestl also has great leadership attri stilles. The leaders such as the top executives, branch managers, and others are responsible for(p) in building organisation capability. For example, the Chairman and Chief Executive Officer of Nestl S.A., Peter Brabeck, (Castelarhost. 2005, Nestl LC1 S.W.O.T Analysis, Castelar Articles Online available at www.articles.castelarhost.com) emphasises internal growth worldwide, which means to achieve higher volumes of sales by adding value to the products, renovate existin g products, and innovate new products, to keep pace in the industry because of rapidly changing of consumer expectations.PROBLEMS AND SOLUTIONSNestl produces hundreds of products, has a global network of suppliers, and multiple distri hardlyions and selling channels. Hence, to anticipate and respond in this rapidly changing in market demand condition is very difficult. When forecasting a market demand, Nestl will need information to detect shifts in demand early so they could adjust for trends and send the just messages to the suppliers, shippers, and distribution centres before they are flood with unwanted or defective goods or dearths. (Manhattan Associates. 2010, Planning and forecasting Anticipate and Respond to Changes in Demand, Manhattan Associates Online at www.manh.com)However, every company has its weakest think, so is Nestl. The weakest links are issues they are inefficient to control. (Labs. 2010, Supply Chain Efficiency Starts at the Top, Food Engineering Online ava ilable at www.foodengineeringmag.com) Firstly, the most common problem is the sources of egress of raw materials. This is due to a sudden and unexpected increased in demand, which will cause extreme hang on shortages for commodities that will result in major price increases. For instance, bad weather and natural disasters have always been an issue affecting incoming raw materials. Secondly, the inaccuracy of orders received in inventory. No company can ever achieve the requirement of zero defects especially in foods and beverages industry. For example, when the purchasing department of Nestl ordered 10,000 of mixed berries yoghurt from its dealer, but what the retailer received was only 8,000 of mixed berries yoghurt, or on another occasion they might received defective inventories. Another example is, when Nestl tells its dealer that they needed extra orders of a particular product to be shipped right away because of unexpected increased in demand, but in fact, the supplier may already has orders from other customers. This usually pass on during special occasion such as Chinese New category, the demand of Nestl Cornflakes cereal will increase because many people will buy this product to make cookies. This will causes Nestl to encounter a great loss because of inaccurate order of magnitude because they could not produce the actual output needed.Therefore, in order to solve these problems, it is crucial for Nestl to engage with multiple suppliers or dealers in that particular region, so they could acquire inventories from multiple dealers, which will definitely decrease the risk of shortage due to incontrollable situation. Besides, Nestl should also base on their demand and purchase planning on last couple of years of sales to forecast current year of demand and supply. Other than that, mutual trust and strong relationship with all the dealers are needed in order to increase the flexibility of material supply management, as well as to enhance the bargainin g power of Nestl. However, if there is a surplus, Nestl may need to plan a promotion to clear their inventories, other Nestl will encounter a great loss such as paying high material handling cost, waste of warehouses space, or inventories that are not sold became defective and may need to be disposed which no profit will earn. Therefore, when there is a big event organized such as Jom Heboh Carnival. Nestl will set up a booth at the carnival to sell its products, which are close to the expiry date at lower price such as Maggi products, Nescaf, Milo, yoghurt drinks, Nestl ice creams and so on. People often buy the products in big quantity because of the lower price than the market price. As a result, Nestl could clear their inventories rather fast and save some space in the warehouses. which is a win-win situation.Thirdly, even though Nestl has a logistics department but it doesnt deal with transportation logistics. Nestl outsourced its supply chain transport to the third-party logi stics (3PL) as Nestl tries to cut their supply chain costs and to concentrate more on their in-plant operations. Although Nestl doesnt have a transportation logistics department, but they do have a preservation team to cooperate with the third-party logistics in routing protocol. Nestl is using a Dynamic Source Routing (DSR), which is a unanalyzable and efficient routing protocol designed specifically for use in multi-hop wireless ad hoc networks of mobile nodes. The protocol is composed of the two main mechanisms of Route baring and Route Maintenance, which work together to allow nodes to discover and maintain routes on-demand to arbitrary destinations in the ad hoc network. (Maltz. 2003, The Dynamic Source Routing Protocol CMU Online available at www.cs.cmu.edu) Therefore, the delivery team is there to help Nestl and the 3PL that DSR is working as per company direction as well as DSR performance.Next, it is the poor partnership relationship between dealerships and consumers. De alers need these capabilities because they, in close partnership with manufacturers Nestl, are a connecting hub of services for the consumers, and other stakeholders. However, Nestl solved this problem by using the Dealer Management Systems (DMS) as well as their dealers. DMS is a software solutions that provide tools for managing sales, services, parts and inventory management, business management, integration, and core architecture. DMS help manufacturers and dealers create integrated marketing campaigns to offer inventory to butt end markets. This will integrate innovations into traditional in-store sales and service processes and offer technologies for non-traditional merchandising, sales, and service strategies through alternative channels for consumer engagement via Web, by phone, or in-vehicle. (Microsoft Corporation. 2008, Microsoft Offers the Dealer Management Solution Microsoft Online available at www.microsoft.com/automotive)RECOMMENDATIONSAfter the reviews stated above , those were not the only solutions that are available. MDZ has come up with a few recommended suggestions that may work or solve the problems that were encountered by Nestl. Instead of just finding or having multiple suppliers, Nestl could acquire the inventories from the other outlets from the other region. Because some regions have different demographics, for instance, race. Some areas have higher percentage of Malays such as Kuantan, Pahang, and some may have higher percentage of Chinese such as Ipoh, Perak. The Chinese New Year (CNY) example stated above, in Kuantan area, there might be less demand during CNY, so to prevent shortage, Nestl could just acquire the inventories from Kuantan. However, if there is a surplus, and unable to clear the inventories at a short time, Nestl could consider benefaction for short-run purpose, this could help to clear the old stocks, as well as to help the donation receivers and build better goodwill and name of Nestl.Secondly, Nestl is a multi national company it definitely has the capability in owning a transportation logistics department. Because of the hundreds variety of Nestls products, 7 manufacturers in Malaysia, as well as thousands of customers such as retailers, wholesalers, distributors and so on, Nestl could handle its own transportation service. Nestl could gain the whole power in such as mode selections, routing, and others. They could do almost anything such as consolidating different type of products but to the same outlet. Besides, they could save every penny they use in transportation cost compare to third-party logistics (3PL) because 3PL charges according to the quantity, inventory storage space, value added processes such as special handling, and more. It may benefit in the short run, but definitely not in the long run, as Nestl centred in the long-term business and strives to achieve effectiveness and efficiency.Lastly, Nestl could use both manual and automation organization in managing sales, servic es, and others. This is because one cannot trust wholly to a machine, as it may not be documenting the steps in its own processor. Because some steps bevel square be automated and may required operator intervention to prevent the escapement processing steps, even though adapting advanced technologies could help saving cost as labour cost is reduced, but if there are still problems occur, it will affect the business such as loss of customers because of the mistake. Therefore, Nestl must update the system software regularly and full utilisation of available technology as well as the manual operators, which will effectively increase the efficiency and reliability of the supply chain systems.CONCLUSIONNestl exerts great efforts to achieve its visions to be the leader in Nutrition, Health, and Wellness Company by producing better quality of products to the consumers. Nestl also examine about the consumers needs from time to time and satisfy the consumers as much as possible. Nestls st rengths such as high financial capability, effective strategic marketing capability, strong research and development, as well as great leaderships have helped them through the obstacles. Above all, Nestl focuses on its missions and ensures consistency by making the right decisions to manage and build its business to deliver the promise of Good Food, Good Life all over the world.