Essay --

Personal Statement I have always had a great passionate for art and it never ending creation. I have always been fascinated with structures, sketch, designs, and many more, so therefore picking architecture as a career option will be the best career pathway for me. This is because it full faith the passionate that I have for art and design. Architecture is very graceful job as it takes into consideration both nature and nurture and this is the key motive why I would love to become an architect. Art has been one of the subjects which I enjoy the most and in my free time I like to research and develop my skills of fine art. I have a great interest in Art and Design which through out my educational career; I have learnt and developed my knowledge of fine art and 3d work. I have researched and worked on the bases which fine artist like Pablo Picasso or Van Gogh who were famous for their outstanding paintings and also worked in the way Kate Malone has presented fine pots which represents fruit and living objects. I have worked in these fields which the great artists have done and by following them and creating my own style of work which has given me the experience of the way these artists worked. I have an enormous interest in 3D work and one of my art works which I have done, a 76cm vases made from clay, then designed and craft apples and oranges around. This piece has been one of the successful works I have done. While building this large vase I have recognised that I have a c reation with 3D work and basing this to my career. During the experience I have learnt to use colour, still life, live drawings, 3D work, ink painting, oil painting and many more. Apart from Art and Design, I like to study about the world we live in, how we ... ...d. While working at D&A I have gained the knowledge of working within an organisation and following leaders or team member’s instructions. I have search to work in Architecture fields within an organisation and I was able to get into a business called ‘Hopkins Architects Ltd’ location near Marylebone Road which has happily offered me a place at summer to work. Through this work experience I will be able to understand and explore the work of creation and invention to make someone world come true. I aim for the best of my educational path and to expand my possibility in the field of Architecture. I recognise that been an Architect has a difficult stages but I aim to challenge the course and to become a professional Architect through your university. I aim to bring success to my career and to your university and I look forward with enjoyment to the challenges ahead.

Will the Euro Survive? Essay -- European Union, Greek Crisis

"Europe must prevent Greece from becoming an out-and-out catastrophe and make sure that the same fiscal 'remedy' is not applied to other weak economies" -- Franziska Brantner The brutality of the World War II and the anguish of the Cold War enforced nations in Europe to establish the European Union for peace and unity in the region. With ratification of the Maastricht Treaty by members of the European Community in 1993, an economic and political union; the European Union is formed. In December 2012, the European Union awarded the Nobel Peace Prize for its â€Å"historical accomplishments†. Nevertheless, the member states of the European Union are still facing the crisis that started in the Eurozone since 2009. One of the major causes of the crisis is the common currency – the euro which has weak structural formation. The creation of a currency, the euro, is one of the major parts of the European Union. The German Chancellor Gerhard SchrÃâ€"der said in a speech in 1999 that â€Å"The introduction of the euro is probably the most important integrating step since the beginning of the unification process.†(Yeager, 30) Therefore, in this essay I would like to study the history of creation of the euro, lessons that the European Union draws from the euro crisis and analyze the future predictions of specialists about the euro. I will use the publication â€Å"Economic and monetary union and the euro† by the European Commission as the main source and other credible sources about the euro in my paper. Since the start of the European Coal and Steel Community with the Treaty of Paris in 1950s, the leaders of the European Community have higher ambition to create the new â€Å"common currency†. Politicians rather than economists pushed for it, and the idea is... ...urrent crisis, the future of unified European Union is higher. Works Cited European Commission. Economic and monetary union and the euro. Publications. Luxembourg: Publication Office of the European Union, 2012. Document. Grauwe, Paul De. "The Political Economy of the Euro." The Annual Review of Political Science (2013): 153-170. Academic Search Complete. Schwartz, Pedro. "Why The Euro Failed And How It Will Survive." Cato Journal (2013): 521-534. Academic Search Complete. Schwarzer, Daniela. "Crisis and Reform in the Euro Area." Current History (2013): 83-87. Academic Search Complete. Witte, Mark Dawson and Floris de. "Constitutional Balance in the EU after the Euro-Crisis." The Modern Law Review (2013): 817-844. Academic Search Complete. Yeager, Leland B. "The Euro Facing Other Moneys." Cato Journal (2004): 27-40. Academic Search Complete.

Effect of Media on Eating Habits Essay

Currently this is a serious and growing concern for public health officials, registered dietitians, and families interested in living their day to day lives in a healthy manner. Youth are at the highest risk. According to the National Health Examination Survey, children ages 11-13 have highest rate of daily television viewing (Brown, 2008, p. 316). In a 2007 study, children were more likely to be overweight when they watched more television (Gable, Chang & Krull, 2007). Currently, the second leading cause of actual death according to the Center for Disease Control and Prevention is poor diet and physical inactivity (Schneider, 2006, p. 270). Trends that lead to poor diet and physical inactivity, eventually obesity in adults and children alike, stem from habits that form early on in childhood. This creates an endless cycle that perpetuates from generation to generation. Obesity is currently an issue that threatens the majority of Americans and its prevalence has increased substantially in the last three decades (Schneider, 2006, p. 72). It’s caused by a number of different factors including genetics, physical inactivity, and poor eating habits. Two of the three factors noted can be strongly associated with television media. A study conducted at the University of Minnesota in 2009 found an increased incidence of eating in front of the television was primarily due to advertising and reduced metabolic rate in adolescence (Barr-Anderson, Larson & Nelson, 2009). Reduced metabolic rate decreases one’s need for calories. Individuals of this demographic typically don’t take this fact into consideration and eat as much as before their exposure to television was such a significant part of their daily routine. This tendency leads to unwanted and unnecessary weight gain. Increased weight has shown to elevate the risk of cardiovascular disease, diabetes and most kinds of cancer not to mention obesity (Schneider, 2006, p. 270). A less commonly recognized phenomena related to this issue is that people don’t know what healthy choices are and in turn, they are more likely to fall victim to any temptations set before them. These enticements are provided most commonly by television media advertising directed at less educated, more easily influenced audiences. For example, inexpensive fast food that is a particularly popular type of advertising might seem like a logical source of food for some families that do not have access to, or know anything better. Environment There are many problems that make up this complex and layered situation. Many social, cultural and economic factors contribute to these dietary patterns and eating habits that develop over a lifetime (Schneider, 2006, p. 77). The amount of time children spend with different sources of media from: television, film, video games, and computer or online media is exceedingly taking up the greater part of their time. With the average five and a half hours children spend using media on a daily basis, the only thing they spend more time doing is sleeping (Henry J. Kaiser Family Foundation, 2004). From age two to twenty, only eighteen years, that adds up to over 29,900 hours spent with media and 1. 8 times more than the 16,000 hours spent in school grades k-12 (Grossberg, 2006, p. 93). That equals out to approximately 20 hours per week according to a study done in 2006 (Francis & Birch, 2006). Not only in the time spent exposed to media is a risk factor for children, but the way in which the media is consumed is also a major contributor to this situation. In the home, if there is a lack of parental control monitoring children’s media exposure, children are then at a higher risk of being influenced. Children heavily influenced by the media have the ability to manipulate how money is spent and savvy companies see them as the consumers to be targeted (Peregrin, 2001, p. 6). Children sometimes even spend their own money on the products they see repeatedly reinforced around them. Advertisers use this well known fact to target children because they know the powerful influence children can have on their parents purchasing decisions (Peregrin, 2001, p. 56). In an article written in 2001, Registered Dietitian, Adrienne Dorf expressed her opinion about educating child ren who are exposed to excessive media. She emphasized the need to explain the difference between television programs and commercials to children who may not be able to differentiate the two. Dorf urged parents to explain the idea of sales and the fact that the food advertised via commercials may not be the best for our bodies. Dietary habits form over a lifetime and are greatly influenced by the social environment and family setting as well as the media (Schneider, 2006, p. 277). From time to time parents struggle with taking their children into the supermarket for groceries just because they don’t want to fight about what the new craze is in sugary cereal or what unhealthy snack crackers are showing more commercials on television or the latest cartoon characters face on their box. It is a common to see a mother or father who gives in to please their child when he or she throws a tantrum in the middle of the aisle to get something they want. This repeated action can be a detrimental in the long run if it persists and continues. Impact Food industries have a goal to sell as much of their product to the public as possible. They will do anything they can to encourage American’s to eat and spend more money on any of their products. Most food advertised is high in fat, sugar, and salt leading to children in the grocery store begging their parents for candy and unhealthy snack foods (Borzekowski & Robinson, 2001). Foods advertised taste â€Å"good† resulting in advertisements publicizing foods with high amounts of sugar, fat, and salt towards younger generations. For example, fast foods and high sugar cereals are two of the most commonly publicized items during children’s programming. Studies have shown that children under the age of 6 years of age cannot distinguish between television programming as opposed to commercial advertising (Borzekowski & Robinson, 2001). The primary problem is that children who spend excessive amounts of time exposed to television media are more likely to be overweight. According to the National Longitudinal Survey of Labor Market Experience, Youth Cohort (NLSY) a strong dose-response relationship was found between television viewing and the prevalence of overweight (Brown, 2008, p. 316). Adolescents from 10 to 15 years old who reported watching more than 5 hours of television per day had greater odds of having a BMI in the 85th percentile (Brown, 2008, p. 316).

International Market Entry Strategy for Hershey Foods Corp Essay

I. Introduction The Hershey Company is famously known for being the biggest manufacturer of chocolates and confectionery products in USA, having hired over 15,000 employees worldwide and exporting their products to ninety different countries over the world. The Hershey Company has several popular brands, some of most notable ones being Hershey’s Chocolate Bar, Kit Kat, Hershey’s Kisses, Reese’s, York Peppermint Pattie, Rolo and Krackle Bar. With the help of these brands, Hershey gained success and popularity, making the company’s net worth over $4 billion dollars. Hershey’s products include chocolates, confectioneries, food and beverage related products such as baking ingredients, toppings etc. The company lives by its mission statement, â€Å"Undisputed Marketplace Leadership† (www.hersheys.com). Hershey continues to preserve a higher position by successfully converting consumer desires into reality. II. Objective It was Mr. Roger Clarke, Vice president Sales of Hershey International, a division of Hershey Foods Corporation, was reviewing the Australian experience. He had a board meeting to attend in a week’s time and had to present his assessment of what the cause of failure had been in Australia. Was it strategic mistake or had implementation been the problem, and what strategy would be appropriate for re-entry. in this case we will try to help how to make the re-entry going smoothly by using the key SCM strategies, tools, best practises III. Literature The International Marketing Entry Evaluation Process is a five stage process, and its purpose is to gauge which international market or markets offer the best opportunities for our products or services to succeed. The five steps are Country Identification, Preliminary Screening, In-Depth Screening, Final Selection and Direct Experience. Let’s take a look at each step in turn 1. Step One – Country Identification The World is your oyster. You can choose any country to go into. So you conduct country identification – which means that you undertake a general overview of potential new markets. There might be a simple match – for example two countries might share a similar heritage e.g. the United Kingdom and Australia, a similar language e.g. the United States and Australia, or even a similar culture, political ideology or religion e.g. China and Cuba. Often selection at this stage is more straightforward. For example a country is nearby e.g. Canada and the United States. Alternatively your export market is in the same trading zone e.g. the European Union. Again at this point it is very early days and potential export markets could be included or discarded for any number of reasons. [pic] 2. Step Two – Preliminary Screening At this second stage one takes a more serious look at those countries remaining after undergoing preliminary screening. Now you begin to score, weight and rank nations based upon macro-economic factors such as currency stability, exchange rates, level of domestic consumption and so on. Now you have the basis to start calculating the nature of market entry costs. Some countries such as China require that some fraction of the company entering the market is owned domestically – this would need to be taken into account. There are some nations that are experiencing political instability and any company entering such a market would need to be rewarded for the risk that they would take. At this point the marketing manager could decide upon a shorter list of countries that he or she would wish to enter. Now in-depth screening can begin. 3. Step Three – In-Depth Screening The countries that make it to stage three would all be considered feasible for market entry. So it is vital that detailed information on the target market is obtained so that marketing decision-making can be accurate. Now one can deal with not only micro-economic factors but also local conditions such as marketing research in relation to the marketing mix i.e. what prices can be charged in the nation? – How does one distribute a product or service such as ours in the nation? How should we communicate with are target segments in the nation? How does our product or service need to be adapted for the nation? All of this will information will for the basis of segmentation, targeting and positioning. One could also take into account the value of the nation’s market, any tariffs or quotas in operation, and similar opportunities or threats to new entrants. 4. Step Four – Final Selection Now a final shortlist of potential nations is decided upon. Managers would reflect upon strategic goals and look for a match in the nations at hand. The company could look at close competitors or similar domestic companies that have already entered the market to get firmer costs in relation to market entry. Managers could also look at other nations that it has entered to see if there are any similarities, or learning that can be used to assist with decision-making in this instance. A final scoring, ranking and weighting can be undertaken based upon more focused criteria. After this exercise the marketing manager should probably try to visit the final handful of nations remaining on the short, shortlist. 5. Step Five – Direct Experience Personal experience is important. Marketing manager or their representatives should travel to a particular nation to experience firsthand the nation’s culture and business practices. On a first impressions basis at least one can ascertain in what ways the nation is similar or dissimilar to your own domestic market or the others in which your company already trades. Now you will need to be careful in respect of self-referencing. Remember that your experience to date is based upon your life mainly in your own nation and your expectations will be based upon what your already know. Try to be flexible and experimental in new nations, and don’t be judgmental – it’s about what’s best for your company – happy hunting P.E.S.T. Analysis for Hershey PEST analysis stands for â€Å"Political, Economic, Social, and Technological analysis† and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management 1. Political/Legal Analysis – Chocolate producers unable to distribute products to certain countries. – Major issue is child labour in cocoa farms – Mostly affected areas in Africa where child labour runs rampant. – The Chocolate Manufacturers Association (CMA) and the World Cocoa Foundation (WCF) created the Harkin-Engel Protocol, which is an agreement that focuses on child labour practices on cocoa farms in West Africa. – Result opened new channels to export and distribute cocoa to international countries. 2. Economic Analysis – In every year, due to hurricane impact, flood, etc, the price of refined sugar decreased from $0.38 to $0.31 per pound (estimate cost). – This allowed companies to cut retail costs and redistribute the savings. – A lot of waste material is produced, and companies spend thousands of dollars on disposing it. – However, there is a new opportunity born due to recent developments in bio fuel or another energy alternative. – New method of production that can use the by-product of chocolate manufacturing companies. 3. Socio-cultural Analysis – Consumers want a larger variety of chocolates and healthier alternatives to the traditional chocolates. – Dark chocolates provided several health benefits by adding a flavonoid in the chocolate that prevents various cardiovascular problems. 4. Technological Analysis – The chocolate and cocoa industries lack supports of Non-Government Organizations (NGO), which restrict the farmer’s access to business guidance, funding, and continuing education. – Farmers can’t learn new technologies making them less efficient. – This prevents the chocolate manufacturers from gaining cocoa efficiently to create more chocolates for the consumer. Target Audience for Australia Market The primary consumers of Hershey Chocolates include a vast audience ranging from children, teenagers and adults. But mostly, Hershey targets its consumers ranging from age 13-30 years old. The chocolate bar is considered a snack or is part of a daily diet in case of some athletes. The chocolates are available in most grocery stores, gas stations, malls etc. Consumers primarily buy chocolates according to their price. They also prefer if the chocolates fit their health and nutritional requirements, although there is a very low margin of difference between selecting according to price and according to health. S.W.O.T Analysis for Hershey Food Corporation SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective a. Strengths – Hershey has grown from one product one plant to a $4 billion company with various quality chocolates. – It’s a strong brand name and has a strong image. – Hershey was largest candy maker in U.S. with 30.7% market share – And want to expansion to Australia with market share 25% – It is also the largest pasta manufacturer in U.S. with 28.4% market share – World’s largest chocolate plant in U.S., with more than 2 million sq. feet. – Powerful partnerships (Starbucks, Kraft, Coca-Cola etc) – Major profits go to Milton Hershey School for Orphans. Also donates to Red Cross, UNICEF, and Habitat for Humanity etc. – Cooperative with students and professors. Toll free number 1800-468-1714, to access additional information on request. b. Weaknesses – Hershey’s Global market share is very low, around 10% and it happen in Australia – Concern for natural environment needs to be expressed. – Cocoa production rates are rising, and even a small price increase at retail level affects consumer buying. – Poor decision making as company relies on brand loyalty and has reduced advertising expenditure. – Higher price from the competitor make Harshey became premium pricing and the target make segmented. – Insufficient promotion by Hershey c. Opportunities – Potential to expand range of Dark/Sugar free products for health benefits. – Use partnership ventures to create chocolate flavoured coffee products. – Produce cocoa in new areas other than Africa, maybe from South east Asia (Indonesia, Thailand, etc) – Produce bio-fuel and another alternative Energy from the chocolate by-products – Develop environment friendly packaging, recycling industrial waste – China, India and majority of South East Asia are untapped markets and it can be delivered from Australian. d. Threats – Consumer demanding healthier substitutes. – Steady rise in prices of cocoa, milk and sugar. – Main competitors are Mars and Nestle. – 25% of Nestle revenues profits come from coffee. Nestle plays its strengths in international markets. Hershey is more focused on just local markets. – Mars uses extensive marketing and advertising expenditures to gain market share. Hershey just uses product innovations Five forces to growth in Australia 1. Threat for new entrants There is very little threat for new entrants in the chocolate industry because of the current economy, the various differences in products, and the constant need for large capital requirements. Also, since there is a lack of distribution channels and with the strict FDA regulations kept in place for food manufacturers, the threat for new entrants is almost non-existent 2. Bargaining powers of buyers The bargaining powers of buyers increase by two factors: a number of large volume buyers and the buyers’ relatively low profits from the product. But since the industry as so many different products, the presence of different costs, the bargaining power of the buyers is low to moderate at best. 3. Bargaining power of suppliers The bargaining power of suppliers has decreased since the chocolate industry is an important customer for the suppliers. But the power is moderate to high since the suppliers are concentrated; there are no substitute products available. 4. Pressures from substitute products The chocolate companies compete with various substitutes that threaten the industry. There are various flavours that are used as a substitute for chocolate. These include vanilla, butter, mint, rose, lemon, etc. Many consumers readily switch to these as they also consider chocolate to be unhealthy. 5. Rivalries amongst competitors Among the chocolate industry, there are intense rivalries amongst the highest competitors. There are numerous strong chocolate manufacturers giving out various varieties of chocolates at different prices, resorting to creative advertising schemes, constantly giving out new products and high quality chocolates to satisfy the consumer needs. Marketing mix Strategy a. Product – The new ‘Hershey Slim’ dark chocolates will have a flavonoid substance added which helps protect the cardiovascular system and is efficient until three hours upon consumption – Produced for health conscious consumers to ensure that Hershey favours healthier alternatives. Hershey will also assure people with health issues such as diabetics, that their chocolates are a safe and healthy alternative. – The core strategy is to reinvent the image of chocolates from being a source of a lot of sugar and calories therefore making people fat and/or diabetic, to an image where chocolates are considered an aid for protecting the consumers from heart disease and enhancing the rate of metabolism, by using flavonoids in their products. b. Price – To keep the chocolates reasonably affordable, keeping current financial trends in mind. – To have a promotion campaign in part with the contest – Currently chocolate bars are priced at $2.50 each. As part of the contest promotion, the chocolate will be sold at $2.00 each. – c. People – Target Audience would primarily be consumers from age range of 13-30 years, particularly health conscious individuals. – The most bought products are chocolate bars, which some consider as a snack, while others as part of their daily diet. d. Place – The chocolates will be available in grocery stores, malls, supermarkets, gas stations, coffee shops, airports, and at the main outlets. |Major Channel Distributors |Secondary Channels | |Supermarkets |Commercial stores (7-11, Cheers) | |Department Stores |Amusement areas (cinemas, parks) | |Pharmacy |School | |Duty Free Outlets |Mini market | |Grocery store |Channel Distributor | |Gas Stations | | |Main outlet | | e. Promotion – The chocolates will be marketed through an interactive contest. Also, some promotional programs could be held under joint sponsorships through gyms/spas. – customised chocolate products for the promotional, corporate, hospitality and special occasions industries Objectives and Strategies a. Product – To reinvent Hershey Chocolates as a health conscious low calorie dark chocolate. – To reassure health conscious consumers to purchase this new product by providing all the necessary nutritional information – Hershey’s goal is to keep each product’s nutrition information up-to-date and accurate b. Objectives – To promote the health benefits of the new Hershey Dark Chocolate – Help the consumers change their mind-set that chocolates are unhealthy. – To spread awareness and increase sales of the product. c. Strategy – To increase sales using promotional materials such as an interactive contest. – Make a new plant for chocolate nearby Australia, to increase the cost and make the price competitive. Example: we can use one of the three proposed strategies. 1. Hershey Dark Chocolate Mascot Strategy – Each chocolate has a code which in the package – Unlocks part of a character. A total of 25 unique parts allowing consumers to create 120 variations of characters. – Customers can go online and create the character of choice online and submit to the contest – Winning character will be the new mascot for the Hershey Slim. Winner will also receive gift vouchers and a 1 month membership to California Fitness Gym 2. Healthy mind, healthy body with Hershey Strategy – In the chocolate packaging are instructions to visit website – Consumers have to play a classic memory game which has five levels of difficulty. – Cards show healthy foods, and Hershey products – Winners who complete the final score under a specific time limit win a one day all access pass to California Fitness Gym 3. Wrapper Cash Strategy – Each Hershey Slim wrapper contains points – These points can be collected under an online account – Purchases can be made from the Hershey shop using these points. – There would be a limit to the number of points one can input per day, per account. – The more you save, the bigger better things you can buy. – Products would mostly include exercise equipment. Possible to buy products at half their retail price using the point system. Reference â€Å"Hershey Co. Form 10-K†, The Hersheys Company, December 31st, 2009. Retrieved January 14th, 2011. http://www.thehersheycompany.com/assets/pdfs/hersheycompany/2009AnnualReport.pdf Lovell, Jeremy. â€Å"Eat More Chocolates and Help the Environment† PlanetArk.com November 7th, 2007. Retrieved January 14th, 2011. Michael et al. â€Å"The Hershey Company – Introduction the World of Chocolate†, 2007. Retrieved January 10th, 2011. â€Å"U.S. Labour Department Funds Project to Evaluate Effectiveness of Anti-Child-Labour Efforts in the Cocoa Industry.† World’s Technology News. October 4th,2006. Retrieved January 14th, 2011. Website – http://www.marketingteacher.com – www.hersheys.com – www.thehersheycompany.com – www.gogle.com

Case Study of California Pizza Kitchen

Case Study of California Pizza Kitchen Rick Rosenfield and Larry Flax started California Pizza Kitchen in 1985 it was in Beverly Hills, California. Today, California Pizza kitchen has over 250 outlets which are around the world; the group is still operated by the initial founders. Most of the CPK’s restaurants are located in California, and the rest are located some in America and the others in Asia, Middle East and North America. California Pizza kitchen has franchised about 50 outlets which bear CPK name. California Pizza kitchen generates revenues from the restaurant which in most cases has very low profit margins that is caused by the cost of goods being very high. CPK is also known to generate higher revenue through a recent franchise agreement with the Kraft foods company, for Kraft food to produce and distribute some of the premium frozen pizzas associated with CPK. The Kraft franchise revenue generates 1% of CPK total annual revenues, revenue from the other franchise revenue is about 0.72% of the total rev enue and the restaurant sales revenue is about 98.31%. California Pizza Kitchen is in the foodservice industry, Foodservice is the sale of food and drinks for them to be immediately consumed, this can be in the premises where they were bought, or in place which is designated for eating and can be shared with other foodservice suppliers. California Pizza Kitchen runs restaurants and thus the NAICS code for the industry is 722110. Background and Assumptions Pizza is a very popular food in America, it is also a very favorite food and it transcends all demographics and it appeals almost all ethnic tastes. California Pizza Kitchen is known to sell fresh and the high quality pizza products. California Pizza Kitchen also offers various varieties of pastas, entree-size salads and soups which are freshly made and they all satisfy all tastes (Flax and Rosenfield 1999). California Pizza kitchen is a popular restaurant that is based in California, there is much more room for expansion of Califo rnia Pizza Kitchen both in America and internationally. The America alone can without any strain be able to support over 3,000 units. This is because Pizza is a favorite dish for all Americans and California Pizza Kitchen has built a big name by selling them. 5 Forces in Porter’s Model for CPK The Threat of New Entrants – (MODERATE FACTOR) This is one area which puts California Pizza Kitchen under pressure. There are some barriers to entry in the restaurant industry, but there are also many things that make it easy for one to enter the restaurant industry. This puts California Pizza Kitchen under constant pressure for them to differentiate themselves over all the other competitors or other restaurants that surround them. Before people spend money on food, they have to consider other restaurants for them to make a decision. There is a higher number of substitutes in the restaurant industry, these is mostly caused by the low barriers to entry. There are many small barrie rs that would deter an organization from entering the restaurant industry. Three major barriers that are faced by new entrants into the restaurant industry are; the ever rising prices of food, the economies of scale, and the heavy competition due to there being very many restaurants in the market. These barriers are not difficult to deal with like the government-enforced barriers which are very difficult to the new entrants into the market, but the barriers can still deter one from entering the market. Though the industry has some barriers, there are also some aspects of this industry that make it very attractive to investors. Some of these attractive elements of the industry include; there are low asset requirement, there is a lot of suppliers, the levels of capital required by the business is low of capital and the inability of organizations to establish true competitive advantage over the competitors.

Culture and public policy Essay Example | Topics and Well Written Essays - 2250 words

Culture and public policy - Essay Example rld, Russia and western powers, India and China have strengthen the claim of Samuel Huntington about a clash of civilizations in today’s world (Neumayer & Plà ¼mper 2009, p. 712). On the basis of scholarly research and available data, the paper will prove the existence of clash of civilizations in today’s world. In order to prove the thesis, the paper will analyze the Huntington’s theory of clash of civilizations. Also, by analyzing the religious and political aspects, paper will show that the catastrophe of civilization conflicts is mainly based on the political factors like, the US’ excessive dominance, emerging multipolar power system and religious factors like, Islamic radicalism, Islamophobia etc. Samuel Huntington’s book, The Clash of Civilizations and the Remaking of World Order, triggered widespread debate in the field of political and public affairs. Also, the Huntington’s article about the clash of civilizations, which was written in 1993 in Foreign Affairs, raised massive controversy than any other article that was published in Foreign Affairs since the 1950s (Chiozza 2002, p. 711). Consequently, Samuel Huntington is considered as the most critical and thought-provoking author in the field of global affairs in last few decades (Chiozza 2002, p. 712). According to the Huntington’s point of view, interstate relationships in the post-Cold War era will be mainly influenced by the factors of civilizations. As the nation remains the main actor on a global level, its interests, behaviour, and integrity will be based on its civilizational background (Huntington 1993). In other words, potential corporations and conflicts will exist within civilizations is th e major speculation of Huntington about the future of global politics. Huntington claimed that in the new world, the most lethal, dangerous, and extensive conflicts won’t be between economic or social classes, but between people from different cultural backgrounds. According to the

Organizational Behaviour Leadership Essay Example | Topics and Well Written Essays - 4500 words

Organizational Behaviour Leadership - Essay Example This is studied in terms of whole organization, whole group, whole person and finally the whole social system. The focus of leadership in the context of organizational behavior is to establish better relationships within the organization by achieving organizational objectives, social objectives and human activities. It is notable that the organizational base has its core pillars resting on its management philosophy, goals, objectives, vision and values. Organizational culture arises from this comprising of formal organization, informal and its underlying social environment (Judith Wilson 2009). This aspect of organizational culture determines the model of leadership, dynamics within the organization, coordination and communication. The organizational employees take this into consideration as the quality work of life and determine to a greater extent their motivation. The final outcome of these underlying elements of organization behavior leadership determines the organizational perfo rmance, personal growth and stakeholder’s satisfaction (Wilson 2011). This can be argued to form the basis to establish appropriate framework or model that an organization operates. VLEADER PRACTICE AND REFLECTION In the context of organization behavior and leadership there is various situations arising attributed to interactions among managers, subordinates, groups and individuals in workplace. ... In this scenario the effective leadership style can be participative or delegate, given the contingencies to consider the following steps can be followed. Enhance engagement This will encourage Oli participate fully during the meeting feeling free to raise ideas. Despite the higher level of engagement it is important to retain the final say over the decision making process. The person engaged to feels motivated and becomes more creative. Tension strategy This step during the first meeting ensures that Oli is given a room to think of new ideas and challenging him to ensure that the work is done. Ideas that are relaxing is introduced and focused on. Oli should be offered the highest level of participation and encouragement to contribute more ideas in the meeting. Idea strategy This step is essential ensuring that one on one meeting and the manager’s intent is achieved. This step also ensures that Oli uncover the hidden ideas about the organization whereby right ideas are focused on. Work strategy It is important to focus on the critical work that enhances motivation by introducing ideas that motivates the subordinate. This can be achieved by suggesting order as well as introducing ideas and concluding with ideas that will facilitate motivation. The key major point under this attributed to this interaction includes enhancement of problem solving. As a manager leadership role is retained in making informed decisions considering subordinates input and enhanced consultation. This approach fosters successful handling of risks encouraging employees to contribute ideas steadily (Thach 2009). Understanding is enhanced whereby workplace energy and enthusiasm essential for solving complex organizational problems.